ecommerce

• More than 100,000 YouTube channels are linked to stores
• Does #FoodTok actually try viral recipes? It depends on the dish.

  A study from shopping app Instacart measures the "Baked Feta Effect" on the foodie community on TikTok, known as #FoodTok.

  
• Twitch’s shoppable holiday season game show is so pog

  Twitch's contribution to the holiday season live shopping trend will be three new episodes of an ecommerce game show called 'POG Picks.'

  
• OnlyFans links up with Spring to enable merch sales for its creators

  OnlyFans is the latest platform improving its ecommerce offerings. It has partnered with Amaze-owned Spring to bring merch shops to users.

  
• In the United States, it’s time to TikTok Shop
• Beauty deals are coming “From YouTube To You” this holiday season
• Amaze acquires Spring and its 5.5 million creator stores
• Danny Duncan launches a new brand “to disrupt the outdoor sporting industry”
• With FirstFinds, Hearst marries ecommerce to Reddit-style voting
• Laylo has raised $8 million to power “the dopest drop experiences around the world” (Exclusive)
• Job postings detail TikTok’s plan to bring its Shop to the U.S.
• Ahead of the holiday season, TikTok looks to expand live shopping in the U.S.