shopping

• With more than four million retail-related channels on YouTube, how do brands choose their partners?
• Snap wants to turn the post-holiday lull into “a unique business opportunity.” Welcome to Q5.

  Snapchat sees a post-holiday lull for advertisers in December and January, and it wants to turn that period into the "fifth quarter."

  
• With FirstFinds, Hearst marries ecommerce to Reddit-style voting

  FirstFinds is a new platform from Hearst that features the hottest products on social media and lets buyers vote on their favorites.

  
• U.S. Instagram users can now tag specific products in their posts

  Instagram's product tagging feature, which allows you to show off the items that appear in your posts, is now available to all U.S. users.

  
• YouTube exploring new monetization for Shorts, verifiable NFTs, rolling out collaborative live streams
• YouTube Made $8.6 Billion In Ad Revenue Last Quarter, Calls Future Commerce “A Whole Other Layer Of Opportunity”
• Twitter To Pilot Social Commerce Tools In First-Ever Stream With Walmart, Jason Derulo
• YouTube’s About To Get A Lot More Shoppable As It Assembles New Team, Readies ‘/Shopping’ Hub
• YouTube Test Will Auto-Detect Products Featured In Videos, And Suggest Content Accordingly
• In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok
• Instagram Makes ‘Reels’ Shoppable, Bringing Ecommerce To Every Format On The App
• Instagram Is Testing An In-App Shopping Tool With 20 Fashion And Beauty Brands