In what may be the most life-affirming instance yet of a YouTube viewer harnessing the platform for a DIY project, a New Zealand father named Dwayne Collins taught himself how to make a prosthetic eye for his daughter, who suffers from a rare developmental disorder.
Collins’ daughter, Liberty, was born with microphthalmia — a rare condition that left her with one eye significantly smaller than the other — and the family struggled to find her a prosthetic that fit well and wasn’t tremendously painful. Despite the fact Collins, an oil rig worker, had no previous medical experience, he stumbled upon a YouTube video one day by the renowned British ocularist John Pacey-Lowrie that detailed the production process. After six months of experimentation in a makeshift workspace in his backyard shed, Collins mastered the technique.
That’s not where this inspirational story ends. Given that he’d become something of a natural, Collins opted to spend his life savings to train as Pacey-Lowrie’s apprentice in the U.K., and subsequently opened up his own prosthetic eye consultancy in Australia with his wife, Ashleigh, called Oculus Prosthetics. Collins is also launching his own YouTube channel to help spread the very knowledge that helped change his family’s life.
“The more I worked on Liberty’s eyes, the more I thought about helping other people in need,” Collins writes in a Google blog post. “I didn’t want anyone to go through the pain our family did. Learning this craft went from being a necessity to a passion to an entirely new career.”
Check out a Google-produced video chronicling Collins’ stunning journey right here:
Filed under: YouTube by Geoff Weiss Comments Off on New Zealand Dad Fashioned Prosthetic Eye For Daughter Using YouTube Video
Helbig’s line will differ from predecessors, however, in that it’s inspired by her dog, Goose. She created the pieces in collaboration with OK1984 — the same company behind fellow creator Joey Graceffa’s Crystal Wolf jewelry range. Having been in the works for months, five total jewelry sets are now available for $20 apiece — just in time for the holidays. In addition to earring and necklace sets emblazoned with dog bones and renderings of Goose’s face in gold, rose gold, and silver, Helbig will also sell matching jewelrysets that owners can wear alongside their pets.
“That’s right, you can have a ‘Best Friends’ necklace and a matching ‘Best Friends’ pet charm that you can put on your dog’s or cat’s collar and really just let the world know who your best friend is,” says the 32-year-old, “and also that maybe you’re a little bit bonkers — but in a fun way.”
You can check out the collection in Helbig’s introductory video below, or purchase any of the items right here.
Filed under: Grace Helbig by Geoff Weiss Comments Off on Comedy Vlogger Grace Helbig Launches Jewelry Line Inspired By Her Dog
YouTube is the latest social media platform to invite its users to tell Stories. The video site has announced Reels, a video format akin to Snapchat Stories, as it expands its fan-facing community tab to a large portion of its creative base.
In a blog post, YouTube made it clear that Reels are inspired by the Stories format, which lets users create photos and videos that disappear after a set period of time. And YouTube called it the Stories format because the disappearing video functionality is no longer solely associated with its progenitor, but has appeared on nearly every popular messaging application online.
After first gaining prominence on Snapchat, Stories are now available on platforms like Instagram and WhatsApp, where they are in the hands of hundreds of millions of users. “Reels are YouTube’s spin on the popular ‘stories’ format, but designed specifically for YouTube creators,” the blog post reads. “We learned that you want the flexibility to create multiple Reels and have them not expire, so we’ll give you those options.”
One place where creators will be able to share their Reels is on the community tab, which is now available to any channel with more than 10,000 subscribers. The social feature allows its users to poll fans, offer previews of upcoming videos, and promote content from friends and collaborators.
You can check out all the installments of Behind The Brand Deal right here.
Ongoing demonization issues across YouTube continue to impact creators’ revenues, so it’s a good thing influencer marketing campaigns are increasing year-over-year. Influencer marketing on Instagram alone, for instance, is forecasted to be a $2.4 billion industry by 2019. And while Tubefilter often writes about these kinds of statistics and the industry’s massive growth, most of those articles don’t contain a perspective from those influencers in the industry executing the actual deals.
The Mexico-born and Southern California-raised YouTube star is a longstanding staple of the YouTube community (having first started her channel way back in 2008) and an Armed Forces Veteran. And in addition to having over 2.5 million subscribers across 2 channels on YouTube, Dulce Candy has developed a large following on other platforms and boasts over 1.1 million on Instagram. Not afraid to shy away from hard issues, Dulce was one of the most politically active creators during the 2016 election and even spoke onstage during the Democratic National Convention.
Here’s her take on brand deals and how online video has evolved in the past decade.
Tubefilter: Since starting your channel in 2008, how many brand campaigns have you done across YouTube and other social media?
Dulce Candy: Approximately 250 campaigns across YouTube and other social media platforms such as Instagram, Facebook, Twitter, Pinterest, Snapchat, and my website.
TF: What and when was your first campaign?
DC: My very first ever campaign was with a hair tools company that gifted one of their hot tools and paid $500 way back in 2008. The first mainstream campaign was in 2009 when I was invited to New York by Seventeen Magazine to star in their Beauty Smarties series that was featured in their print magazine and website.
TF: How did you feel about getting approached by a brand at the time?
DC: At the time, I was relieved and incredibly grateful. I had no disposable income in the bank, so having a company offer me $500 and an expensive hair tool that I could not afford at the time felt like a blessing and that gave me motivation to continue producing content.
TF: From your first campaign until now, how have FTC disclosures changed how you approach an integration and your creative process?
DC: The creative process has not changed drastically. I have only ever worked with brands that I authentically use and am excited to tell my friends about. I see being sponsored by globally respected companies that I’ve been a consumer of for years as a privilege rather than a burden. In the last decade, brands and creators have evolved the creative approvals process to ensure all paid partnership disclosures are clearly stated in the video, and brand approvals are now always required prior to upload. Fortunately, my audience has always been supportive and I believe that is because of the authenticity I’ve continually presented in all of my content.
TF: What other changes have you noticed the most in the branded content space on YouTube since 2008?
DC: The branded content buyers have become much more educated around YouTube and social content’s intricacies. It’s now a matter of finding the sweet spot in order to satisfy my own artistic integrity, while satisfying the brand’s objectives, and most importantly maintaining interest and support from a growing and trusting audience.
Now, there are also more rounds of approvals, starting prior to production with concept approvals, followed by one round of approval before any photo, video, or written content goes live to the public. I am producing more and more branded content in studios with a crew as opposed to self-producing.
TF: Having recently joined Kin Community’s Multi-Channel Network, how has your relationship with Multi-Channel Network’s changed throughout the years?
DC: I’ve worked closely under the guidance and leadership of Addition to partner with MCNs as a tool to help expand my opportunities and have been able to shift away from being dependent on MCNs as my main source of revenue. Addition has been able to strategically diversify revenue streams for my business based on my unique passions over the years as I have developed as a creator and my audience has evolved.
TF: What are your pet peeves when it comes to integrations? What immediately turns you off from working with a brand?
DC: When brands are close-minded to creative ideas and prefer to force a script as opposed to letting the key messages and required talking points be interpreted in my own style the viewers have come to expect.
TF: What opportunities are brands not exploring on YouTube? Where should they be paying more attention?
DC: Some of my most proud campaigns on YouTube are from partnerships that offer mutual exposure by not relying solely on my audience. For example, it creates great synergy and makes my content capable of reaching the largest audience possible when brands are willing to promote my content across their established platforms online, print, TV, and in-store. Last year I had the amazing opportunity to be featured in a TV commercial as an extension of a YouTube and social media campaign.
Additionally, brands should be exploring YouTube as a way to drive foot traffic by tapping artists in order to create products to be sold in physical retailers. I’d also love to see “Brought to You By” series which empower creators to focus on higher quality content they love producing while reaching a larger audience for that brand.
TF: As brand integrations on YouTube have become common place, how do you try to make yours stand out from others on the platform?
DC: I always strive to produce content that leaves my audience with something tangible they can take away. Whether it be a positive outlook, life lesson, beauty tip, or meaningful advice, I am interested in sharing knowledge and experiences that empowers viewers to make this world a better and more productive place for future generations.
TF: Recently, you have pivoted away from being a beauty creator to adopting more of a holistic lifestyle approach to your content. Have you noticed any changes in the brands approaching you for partnership or the asks behind the integrations?
DC: Yes! Fortunately, beauty brands continue to be amazing partners that support me in bridging the gap between beauty tips on the outside and becoming a more empowered and self-accepting person on the inside.
One of my favorite campaigns this year was with Skintimate. It was a mutually successful partnership because they presented the required talking points, provided product, and they not only allowed, but also empowered me to be creative in the style, format, and presentation of the video content itself. By staying true to my personal creative vision, the video was able to successfully engage my audience.
Traditional non-profit brands have been incredibly responsive to the evolution of my content, too, since I began to expand expand beyond beauty tutorials and product reviews. I recently had the privilege to work with the American Sexual Health Association in another mutually beneficial campaign. It was a win for both the brand and myself because of how it utilized the already established female empowerment series format I created on my channel earlier this year called Café Con Dulce.
TF: When compared to other revenue streams such as ad revenue and merchandise, what percentage of your overall revenue comes from brand deals?
DC: Up until 2013 my income streams were solely dependent on YouTube AdSense and brand integrations. Fast forward to 2017 where AdSense and branded partnerships are two of seven diversified revenue streams also inclusive of content licensing, product design, publishing, event appearances, and public speaking.
TF: What is your one piece of advice for brands and agencies? What should they be doing?
DC: Listen to the content creators and remember why the brands came to the artist for their expertise initially. Ideally brands should share all requirements, guidelines and objectives upfront while allowing the creator to interpret the content in their own stylistic presentation. The audiences will connect most to the content that comes from the heart of the creator.
Dulce Candy is represented by Addition Management, Anita Sharma at Sharma Law, and is in the KIN network. Both of the campaigns mentioned above (for Skintimate and American Sexual Health Association) were created in partnership with Edelman.
After overseeing the talent and talent integration departments at Machinima, Chris Landa most recently served as the Sr. Director of Content & Partnerships at YouNow, where he worked with top talent and brands to maximize their presence on the platform. With a wide range of expertise around brand integrations and original content featuring creators, Chris recently launched Transparent Influence, a company focused on accountability and transparency in Influencer Marketing.
You can check out all the installments of Chris’ Behind The Brand Deal right here.
BuzzFeed will lay off roughly 100 of its 1,700 employees — including 8% of its U.S. workforce — and diversify its ad business away from native campaigns following reports that the company missed revenue targets of $350 million in 2017, and consequently put its IPO plans on hold.
All of the staff cuts in the U.S. will come from the business and sales side of the company, The Wall Street Journal reports, though some editorial staffers will be impacted in the U.K. “As our strategy evolves, we need to evolve our organization, too — particularly our business team, which was built to support direct-sold advertising but will need to bring in different, more diverse expertise,” BuzzFeed co-founder and CEO Jonah Peretti wrote in a staff memo.
At the same time, BuzzFeed president Greg Coleman will depart his post, but remain on board as a company adviser. BuzzFeed is currently seeking a new COO — as well as to fill several other roles, the Journal reports, in order to hone its financial focus on ecommerce, programmatic ad sales, and video licensing and development. At the same time, BuzzFeed’s chief revenue officer Lee Brown has become a part of the company’s senior management team, and will report directly to Peretti.
The Journalpreviously reported that BuzzFeed missed its 2017 revenue targets by between 15% and 20%, though the company still expects growth over revenues of $250 million in 2016. Competitor Vice — which had set its sights on $800 million this year — is expected to post losses as well, according to the Journal.
“Our business is more diverse and balanced than it was a year ago and, very importantly, for the first time a quarter of our annual revenue will come from sources other than direct sold advertising,” Peretti continued.
To this end, BuzzFeed plans to create even more standalone lifestyle verticals in the vein of Tasty and Nifty under a new umbrella group called BuzzFeed Media Brands. A fashion and beauty-focused franchise, for instance, will launch in the first quarter of 2018. At the same time, the company will rebrand its TV and film business, BuzzFeed Motion Pictures, into BuzzFeed Studio, uniting its internal slate of original series as well as the projects it has in the works for external partners like NBC and Oxygen. BuzzFeed has also renamed its Product Labs business, which was responsible for the July launch of a bluetooth-connected hot plate, into BuzzFeed Commerce.
Filed under: Buzzfeed by Geoff Weiss Comments Off on BuzzFeed To Lay Off Roughly 100 Staffers Amid Missed Revenue Goals
Three weeks after Snapchat CEO Evan Spiegelrevealed that his company planned to redesign its app, a preview of that change has arrived. The new version of Snapchat will separate publisher content from interactions between friends, creating a two-sided layout that is designed to aid discovery.
Snapchat’s new look uses its camera as a divider of sorts. Swipe to the left, and you’ll find content from your friends; swipe right, and you’ll reach the Discover section, which includes pictures and videos from major media brands.
The plan, as Snapchat has explained it, is to foster an entertainment environment dictated by recommendations that are rather than user-based ones. That update could provide a better browsing experience for users while also improving the quality of content that gets promoted. “The Snapchat solution is to rely on algorithms based on your interests — not on the interests of “friends” — and to make sure media companies also profit off the content they produce for our Discover platform,” Spiegel wrote in an op-ed piece published on November 29. “We think this helps guard against fake news and mindless scrambles for friends or unworthy distractions.”
The new Snapchat layout is currently available to a small group of users. It is expected to reach a wider number of consumers in the “coming weeks,” as noted by Variety.
Filed under: Articles, Featured, News, Snapchat by Sam Gutelle Comments Off on Snapchat Previews Redesign That Splits Its Social Media From Its Publisher Content
‘Let’s Play’ gaming creator Mark ‘Markiplier’ Fischbach has consistently used his platform as a means of raising gobs of money for charity.
Over the weekend, the 28-year-old hosted a YouTube live stream to benefit Save The Children — a nonprofit that aims to give kids across 120 countries a healthy start in life as well as educational opportunities and protection from harm. Fischbach billed the event as “bigger than anything we’ve ever done before,” and he wasn’t lying: throughout the course of several streams of tabletop games like Jenga and Cards Against Humanity on Saturday, fans blew past an initial $200,000 fundraising goal, and so Fischbach doubled that sum for a total tally of $422,000.
Check out the concluding stream, featuring a rowdy game of Cards Against Humanity, right here:
Forbes, which honored Fischbach on its 30 Under 30 list this year in the gaming category, reports that the Hawaii-born YouTube luminary (18 million subscribers) has raised roughly $3 million for charity to date. Past fundraising streams have benefited the Human Rights Campaign and the Depression and Bipolar Support Alliance.
Filed under: News by Geoff Weiss Comments Off on Uber-Charitable Markiplier Raises $422,000 During ‘Save The Children’ Stream
Next Management has signed identical twin Musical.ly superstars Lisa and Lena Mantler — as well as lifestyle vlogger Sonya Esman — for modeling representation. The 30-year-old agency tells Tubefilter that the signings are part of a bid to make digital creators more relevant in the fashion space by forging partnerships with luxury companies.
The 15-year-old Mantler twins, who signed with Next yesterday, are the most followed creators on all of Musical.ly — which was acquired by Chinese web giant Bytedance for a reported $800 million earlier this month. In addition to their burgeoning modeling careers, the Mantlers embarked on a U.K. tour over the summer, and signed to WME in July. They also create original music and vend their own clothing line, J1MO71. The girls have subsequently broadened their fan base beyond the hit lip syncing app to a whole host of other platforms, including 12.1 million followers on Instagramand 383,000 YouTube subscribers.
For her part, 22-year-old Esman counts 1.8 million subscribers on a Russian-language YouTube channel (and 381,000 subscribers on an English channel), where she shares fashion hauls, travel vlogs, and beauty favorites. Esman, who has collaborated with the beauty brand ColourPop on a limited edition makeup line, inked her pact with Next earlier this month.
Next also represents digital star Nash Grier and 16-year-old lifestyle vlogger Suede Brooks, for whom the agency has booked Tommy Hilfiger and Betsy Johnson campaigns, respectively.
“Up until this point, YouTubers haven’t had many opportunities in the fashion space aside from sponsored videos or Instagram posts,” said Next’s senior digital manager Erica Putze. “We’re signing digital talent who can successfully cross over into mainstream fashion whether that be runway, editorial, or print campaigns, and we believe Lisa, Lena, and Sonya are the perfect candidates to do so.”
Filed under: News by Geoff Weiss Comments Off on Next Modeling Agency Signs Top Musical.ly Stars Lisa & Lena, Vlogger Sonya Esman
Ahead of the launch of YouNow’s nascent cryptocurrency app Rize, we sat down with established livestreaming star Evie Yannakidis, who has been testing out a beta version of the app for several weeks.
The 23-year-old, who is known to her 193,000 YouNow fans as EvieWhy, shared tips for prospective Rize creators about how to optimize interactions with other users on the app, as well as how to obtain and cash out PROPS — the new form of currency on which it is based. Yannakidis also shared how certain features that are unique to Rize — including the ability for everyone to be live on video at once (including both creators and viewers), as well as the ability for broadcasters to create their own standalone apps — can be harnessed to grow engagement and monetization.
Check out our conversation with Yannakidis, which has been lightly edited for length and clarity, below:
Tubefilter: Generally speaking, what are some of your top growth tips for aspiring live creators?
Evie Yannakidis: The first thing that comes to mind is engaging with the people that are right in front of you. The reason that people watch live shows is because they want that immediate feedback, they want an immediate response, and they want that instantaneous connection that they wouldn’t get from a YouTube video, where you might have to wait days to hear back from a creator about a comment — if ever.
TF: What are your top tips for monetizing as a broadcaster?
EY: While I’m not technically a musician, I do write comedy raps with my audience sometimes, and integrating someone’s name into a song or taking requests can go a long way in terms of tips. Broadly speaking, it’s key to offer viewers incentives in any way that makes sense. For instance, I host a show where I walk around New York City and ask my viewers to give me challenges — to hug a random stranger, for instance. However, I’ll only do the challenge if we reach a certain number of ‘Likes’, which adds a gamified element to the stream.
TF: On Rize, unlike on Younow, everybody is simultaneously live and groups are able to interact with one another in rooms. In what ways can this development be used by creators to bolster engagement and monetization?
EY: While YouNow only allows creators to have one guest at a time, the opportunities for collaboration on Rize — where you can have up to four people on the main stage simultaneously (and thousands of others live on video interacting with one another while watching the broadcast) — are exponentially greater. I always tell emerging creators that collaborating with other broadcasters and sharing exposure to one another’s audiences is key to growth, and Rize really multiplies these opportunities in a major way.
Furthermore, the only person that can monetize during a guest interaction on YouNow is the host broadcaster. On Rize, however, anybody can monetize during a group broadcast — including the host, guests, and all of the viewers. So for instance, one popular way to collaborate on YouNow is a ‘Like Battle’, where two broadcasters coordinate to launch a stream at the same time to see who can get the most Likes. Now, on Rize, we’ll be able to have Like Battles in the same room, with thousands of people who are all able to monetize at the same time — almost like a multiplayer game on Xbox or Playstation.
TF: You’ve been testing a beta version of the app for several weeks. What has the experience been like in terms of purchasing and earning PROPS, as well as cashing them out?
EY: The great thing about the platform is that network contributors earn PROPS, but mainstream viewers don’t need to understand cryptocurrency at all to ensure that those earning PROPS get paid in the cryptocurrency. Users just buy virtual currency called ‘Coins‘ in the Rize app the same way they buy virtual currency on YouNow now, with a credit or debit card.
That revenue is then used to buy PROPS from a nonprofit foundation, and PROPS are awarded daily to those contributors who are driving engagement on the platform. By earning in PROPS, I have a stake in the health of the PROPS ecosystem, which is super motivating as a creator. In my time on the platform, I’ve found the best way to earn PROPS is by generating engagement, watch time, and Likes.
You can cash out PROPS at any time by putting them into a virtual wallet and exchanging them for whatever dollar value that they happen to be worth at the time. That said, holding onto PROPS gives you more clout and benefits within the app, including premium features, trending status, and the ability to double or triple the number of Likes you to deploy to other users (depending on how many you have).
TF: Do you have any other tips for new users given your experience with the app thus far?
EY: Rize is really easy to use. It kind of feels like FaceTime with thousands of other friends, but on steroids — plus it’s in the public eye, and you’re making money. It’s very user-friendly, and the many-to-many broadcasting feature makes it easier to actually see your fans. That isn’t as easy to do on YouNow, and being able to readily associate usernames with faces feels much more intimate.
TF: Rize also enables creators to create their own mobile apps — such as games — using the PROPS cryptocurrency platform. In what ways do you think creators may end up utilizing this ability?
EY: I started on YouNow broadcasting game shows — like matchmaking shows and talent competitions. And now, in addition to the multi-screen feature that Rize provides — which could allow me to introduce a bachelor and various suitors concurrently, for instance — I’d also be interested in developing a voting app that could make it easier for audiences to help choose a winner, to make it easier for crowdsourced game shows to function.
I also know that you’ll be able to create new apps on PROPS that require an admission fee. On YouNow, for instance, there’s a Subscriptions feature where viewers can pay $5 per month to get exclusive content. On PROPS, I’d be interested in creating an app that would feature exclusive content and streams for my subscribers. In addition to the monetization opportunities, adding permissions to broadcasts also helps avoid trolls and boils down your viewership to a loyal, engaged audience.
Filed under: YouNow by Geoff Weiss Comments Off on YouNow Star EvieWhy Shares Top Tips For Forthcoming Crypto App ‘Rize’
The year-old YouTube feature that allows the video site to function like a traditional social media platform could soon arrive for more users. As indicated by a Twitter conversation between NBA sharpshooter Kevin Durant, YouTube star Rudy Mancuso, and YouTube product manager Neal Mohan, the YouTube community tab could be on tap for a major rollout in the near future.
Launched in September 2016, the community tab lets its users interact with their fans in a live, social setting that resembles a Facebook feed. YouTube designed the feature alongside a select group of creators and initially offered it to a small number of its homegrown stars.
YouTube has not yet offered a statement on when the community tab will open up to a larger user base, but the aforementioned Twitter interaction hints that such an update is coming soon. Durant, who has been an active member of the YouTube community since launching a channel during last year’s championship run, told Mohan that he heard a community tab change is coming, and Mancuso then seconded the rumor. Mohan responded in a cryptic-but-clear manner that has some observers seeing the whole conversation as a carefully-staged plan.
Got word that the @YouTube Community tab I’ve been talking to you guys on is opening up to more creators this week. @nealmohan true?
Durant’s YouTube channel has about 500,000 subscribers. Mancuso, a musician and comedian, counts 3.4 million subscribers of his own on the world’s top video site.
Filed under: Articles, Featured, News by Sam Gutelle Comments Off on YouTube (With Help From Kevin Durant, Rudy Mancuso) Hints That More Channels Will Get Community Tab Soon
For nine years, Shay “Shay Carl” Butler was one of YouTube’s most prominent family vloggers. On the Shaytards channel, Butler and his wife Colette shared their lives as they reared five children together.
In 2016, Butler announced that he would begin a break from the Shaytards vlog on March 5, 2017, but less than a month before he reached the start of that hiatus, he found himself at the center of a significant scandal. In February, adult webcam performer Aria Nina revealed that Butler had sent her explicit messages and videos of himself masturbating. In response to that news, Butler revealed the return of his alcoholism, tweeting that it had “manifested itself back into [his] life.” The Shay Carl and Shaytards channels immediately fell silent.
Nine months later, Butler has returned to YouTube, and he is to make amends for his past and start fresh. In a five-minute vlog, he apologized for his indiscretions, and vowed to return to videomaking. “I’m sorry,” he said “I take full responsibility, and I love my family more than anything else. I don’t know what the future holds. I don’t have a big comeback plan, I don’t have a big idea or a web series, I don’t expect any of you to forgive me. I just want to start fresh and not feel like a scum.”
For Butler, who once held one of the longest streaks of consecutive daily vlogs on YouTube, the journey to public forgiveness begins with a single clip. His apology video has received more than 1.3 million views, and he has since published a follow-up that details his experience in rehab.
As for the rest of the Shaytards, it seems they too are hoping to move on from the past. Colette recently post a personal vlog of her own, in which she discusses her own plans going forward. “I love [my kids] and I love Shay,”she said in the video, “and we’re working through it. We’re doing the best we can, taking it one day at a time, and I can’t wait to share it with you.”
Filed under: Articles, Featured, News by Sam Gutelle Comments Off on Nine Months After Scandal, Shay Carl Returns To YouTube In Search Of A New Start
Apple has amped up its YouTube presence with the launch yesterday evening of a brand new channel dedicated to “tips, tricks, and how-tos,” according to its ‘About’ page.
The channel, dubbed Apple Support, has already amassed 14,000 subscribers and currently features a total of 10 videos ranging in length from one to two minutes. The videos cover fairly basic tasks, including how to update to the latest version of iOS, how to take screenshots, send and save GIFs, create attachments in the Mail app, and more. Apple also operates another YouTube channel, Techcrunch reports, which previously published similar how-to videos as well as ads and other product intro clips.
In addition to Apple’s two YouTube channels, the notoriously hermetic company operates a handful of Twitter, Tumblr, and Instagram accounts, as well as an official Facebook page.
Check out one of the first videos from the new YouTube channel, showcasing how to delete your iPhone call history, right here:
Filed under: Apple by Geoff Weiss Comments Off on Apple Launches New YouTube Channel With Handful Of How-To Videos
After overseeing the talent and talent integration departments at Machinima, Chris Landa most recently served as the Sr. Director of Content & Partnerships at YouNow, where he worked with top talent and brands to maximize their presence on the platform. With a wide range of expertise around brand integrations and original content featuring creators, Chris recently launched Transparent Influence, a company focused on accountability and transparency in Influencer Marketing.
TF: On Rize, unlike on Younow, everybody is simultaneously live and groups are able to interact with one another in rooms. In what ways can this development be used by creators to bolster engagement and monetization? 
You can cash out PROPS at any time by putting them into a virtual wallet and exchanging them for whatever dollar value that they happen to be worth at the time. That said, holding onto PROPS gives you more clout and benefits within the app, including premium features, trending status, and the ability to double or triple the number of Likes you to deploy to other users (depending on how many you have).
