YouTube Head of Operations: “Thousands of YouTubers Make Six Figures a Year”

Tom Pickett, Global Head of Content Operations & YouTube Next at YouTube (and former F/A-18 Pilot at the US Navy), kicked off the highly anticipated YouTube Keynote at the end of VidCon‘s Industry Day.

After a short, but emphatic introduction by Vlog Brother and VidCon co-founder John Green, Pickett took the stage to first give props to established YouTuber talent (like Annoying Orange, FreddieW, Disney, DeStorm, Karmin, and the Fine Brothers) as well as new channels to the video sharing destination (Epic Rap Battles of History, Harto, and Jenna Marbles) that garners the attention of more than 800 million users worldwide.

In addition to those shoutouts, Pickett told the audience no less than two YouTube metrics of note. First, the site is currently monetizing video from over 1 million partners. And second, “thousands of channels are now making six figures or more a year from YouTube advertising revenue alone.” That’s up from the “hundreds of YouTubers” who had crossed the six-figure revenue threshold less than one year ago.

Subscribe to get the latest creator news

Subscribe

We’ll have more YouTube news for you coming out of VidCon. Stay tuned.

Share
Published by
Drew Baldwin

Recent Posts

Spotify reportedly wants to nail down streaming rights for music festivals

Spotify isn't stopping with The Breakfast Club. The platform's recent deal to air Charlamagne tha…

13 hours ago

Want to meet up with creators at Cannes? Here’s a list of who’s going–and how to get in touch

Later this month, thousands of people from across the advertising industry will pour into Cannes,…

16 hours ago

TikTok and Sundance team up for microseries writing program

Search traffic, restaurant discovery, travel booking, fintech . . . What isn't TikTok into? Add…

2 days ago

Have you heard? Financial Audit’s expansion, YouTube’s creator analysis, and Netflix’s next generation

Each week, we handpick a selection of stories to give you a snapshot of trends,…

2 days ago