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• MrBeast’s former Head of Creative files suit against his company, alleging “boy’s club” culture of sexual harassment
• Minecraft is bringing life-sized biomes to TwitchCon Rotterdam–plus a Tubbo competition, community hangout, and more

  Twitch has partnered with developer Mojang Studios to offer an entire dedicated Minecraft area and a slate of programming. Attendees will be able to walk through a life-sized version of Minecraft with different interactive biomes, plus see a live rendition of Tubbo's speedrunning tournament, The Midoffs, presented by the man himself.

  
• Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report

  From the pop culture juggernaut that is The Amazing Digital Circus, to star-studded Hazbin Hotel (which sold to Amazon Prime Video after gathering a fandom with a YouTube pilot), to smaller titles like Worthikids' Bigtop Burger and Luke Humphris' Space Station Weird, YouTube has become a prime location for animators and studios to self-distribute their projects.

  
• Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.

  "Tribeca X exists because storytelling is the most powerful way to connect people, shape culture, and drive meaningful impact," organizers say. "We believe brands can be more than advertisers--they can be enablers of creativity, investors in culture, and catalysts for change."

  
• The Open Masters Games Abu Dhabi brought athletes in their 30s, 70s, and even 90s to a world stage
• It’s happening: An AI is now the most subscribed to “streamer” on Twitch
• YouTube evolved from Rewind to Recap. Is it a step up?
• TikTok is doing its own awards show
• Tubi promised to bet on creators, so it’s distributing a film slate headlined by Kinigra Deon
• Slow Ventures backs Steven Bartlett at $425 million valuation to help the business podcaster build a bigger brand
• Gap Inc. embraces influencers at scale with its new creator “affiliate and advocacy” program
• In the “era of efficacy,” creator marketers are making their millions work harder