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• Are creator AI disclosures going to be a thing?
• Will Americans pay for microdramas? TikTok is about to find out.

  TikTok's plan to keep the microdramas coming involves a new app called LimeShorts, which revolves around paid subscriptions.

  
• Could a free tier be coming to Disney Plus?

  Disney Plus is reportedly mulling over the possibility of introducing a free ad-supported tier.

  
• Have you heard? MrBeast dives into ‘Shark Tank’ and Kick enters the Octagon.

  This week in the creator economy, MrBeast is flexing his investing muscles, the Dolan Twins are making a short film, and streamers are taking on the wrestling world.

  
• Meta’s latest feature uses Instagram content for AI fodder. SAG-AFTRA and CAA aren’t happy.
• YouTube joins Mark Rober’s $55 million mission to help teachers spread the good word of STEM
• Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year
• A new class-action lawsuit accuses Gymshark of telling creators not to disclose ads
• MrBeast’s former Head of Creative files suit against his company, alleging “boy’s club” culture of sexual harassment
• Minecraft is bringing life-sized biomes to TwitchCon Rotterdam–plus a Tubbo competition, community hangout, and more
• Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report
• Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.