“According to industry analysis and Gymshark’s own statements, the brand’s success hinges on its portrayal of these influencers as ‘genuine athletes’ or ‘members of the community’ rather than paid endorsers,” the suit claims.
Uncategorized
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Forbes’ latest top 50 creators list has arrived–and for the first time, these movers and shakers collectively made over $1 billion in a single year
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A new class-action lawsuit accuses Gymshark of telling creators not to disclose ads
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MrBeast’s former Head of Creative files suit against his company, alleging “boy’s club” culture of sexual harassment
MrBeast's former Head of Creative has filed suit against his company, alleging she was sexually harassed by coworkers and clients, expected to work during her set period of maternity leave, and was fired after returning from leave.
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Minecraft is bringing life-sized biomes to TwitchCon Rotterdam–plus a Tubbo competition, community hangout, and more
Twitch has partnered with developer Mojang Studios to offer an entire dedicated Minecraft area and a slate of programming. Attendees will be able to walk through a life-sized version of Minecraft with different interactive biomes, plus see a live rendition of Tubbo's speedrunning tournament, The Midoffs, presented by the man himself.
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Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report
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Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.
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The Open Masters Games Abu Dhabi brought athletes in their 30s, 70s, and even 90s to a world stage
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It’s happening: An AI is now the most subscribed to “streamer” on Twitch
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YouTube evolved from Rewind to Recap. Is it a step up?
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TikTok is doing its own awards show
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Tubi promised to bet on creators, so it’s distributing a film slate headlined by Kinigra Deon
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Slow Ventures backs Steven Bartlett at $425 million valuation to help the business podcaster build a bigger brand
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