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• Hollywood has a lot to learn from creator animators (and their IPs), YouTube says in latest Culture & Trends report
• Tribeca X awards the best in branded entertainment. Submit your 2025 campaigns for a shot at the laurels.

  "Tribeca X exists because storytelling is the most powerful way to connect people, shape culture, and drive meaningful impact," organizers say. "We believe brands can be more than advertisers--they can be enablers of creativity, investors in culture, and catalysts for change."

  
• The Open Masters Games Abu Dhabi brought athletes in their 30s, 70s, and even 90s to a world stage

  OMGAD's ultimate goal with this weeklong multi-sport event was to "be a movement, igniting lifelong passion for sports and leaving behind a sustainable legacy of healthier, more connected communities, improved sporting infrastructure, and a reinforced global reputation for Abu Dhabi as a premier destination for multi-sport events," organizers said.

  
• It’s happening: An AI is now the most subscribed to “streamer” on Twitch

  As you may recall, this isn't a new achievement for Neuro-sama. On Jan. 1, 2025, she became the world record holder for longest Hype Train, beating the previous (and now potentially dubious, in retrospect) record set by Pirate Software. 

  
• YouTube evolved from Rewind to Recap. Is it a step up?
• TikTok is doing its own awards show
• Tubi promised to bet on creators, so it’s distributing a film slate headlined by Kinigra Deon
• Slow Ventures backs Steven Bartlett at $425 million valuation to help the business podcaster build a bigger brand
• Gap Inc. embraces influencers at scale with its new creator “affiliate and advocacy” program
• In the “era of efficacy,” creator marketers are making their millions work harder
• Can your YouTube channel survive a hardcore pivot? Dzung Lewis’s did–and now she’s telling other creators how she did it.
• NFL embraces the second screen–and the engagement boost it brings