Uncategorized

• The Open Masters Games Abu Dhabi brought athletes in their 30s, 70s, and even 90s to a world stage
• It’s happening: An AI is now the most subscribed to “streamer” on Twitch

  As you may recall, this isn't a new achievement for Neuro-sama. On Jan. 1, 2025, she became the world record holder for longest Hype Train, beating the previous (and now potentially dubious, in retrospect) record set by Pirate Software. 

  
• YouTube evolved from Rewind to Recap. Is it a step up?

  While Recap is YouTube's first time giving users their very own EOY reels, it is, of course, not the first time Google's video platform has attempted to cap off the year with a look-back.

  
• TikTok is doing its own awards show

  As you probably know, the creator industry has a small number of awards shows already, including our own long-running Streamy Awards, so we're curious to see how this show sets itself apart--and how it's received by TikTok's young audience base. (It is nice to see a platform pioneer its own show instead of begging the Emmys year after year to let it in, unlike a certain other video destination.)

  
• Tubi promised to bet on creators, so it’s distributing a film slate headlined by Kinigra Deon
• Slow Ventures backs Steven Bartlett at $425 million valuation to help the business podcaster build a bigger brand
• Gap Inc. embraces influencers at scale with its new creator “affiliate and advocacy” program
• In the “era of efficacy,” creator marketers are making their millions work harder
• Can your YouTube channel survive a hardcore pivot? Dzung Lewis’s did–and now she’s telling other creators how she did it.
• NFL embraces the second screen–and the engagement boost it brings
• The NFL’s biggest ad touchdown? Streaming.
• Open Sauce is the science fair of the future