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• Gap Inc. embraces influencers at scale with its new creator “affiliate and advocacy” program
• In the “era of efficacy,” creator marketers are making their millions work harder

  A report from CreatorIQ shows how brands are reframing their creator relations as influencer marketing budgets continue to rise.

  
• Can your YouTube channel survive a hardcore pivot? Dzung Lewis’s did–and now she’s telling other creators how she did it.

  After a few years of building a Millennial audience with cooking videos, she knew she wanted to pivot, but she found herself struggling to make new types of content that both appealed to her longtime viewers and attracted new ones. Navigating this shift was the most difficult thing she's done in her video-making career, but she made it through--and now her channel Honeysuckle successfully blends an entertainment-forward "MrBeastification" format with the love of food that inspired her to join YouTube in the first place.

  
• NFL embraces the second screen–and the engagement boost it brings

  Their data showed that 63% of NFL viewers engage with related social media, either by looking at posts or making their own, while they're watching. It also showed that 39% of NFL viewers are engaging with extra/behind the scenes content like player cams and drone footage.

  
• The NFL’s biggest ad touchdown? Streaming.
• Open Sauce is the science fair of the future
• AMP is getting Toned at Target
• At Brandcast 2025, YouTube talks big stats and big stars
• YouTube videos with “negative interactions” are impacting kids’ mental health, study finds
• AI avatars that resemble creators are arriving on the Chinese version of TikTok. Will they come to America?
• Hollywood is cautious about AI-generated media. Two notable YouTube vets are going full speed ahead.
• X adds Twitch to lawsuit accusing advertisers of anticompetitive practices