monetization

• Ad breaks during your breaks: Twitch is testing pause ads
• YouTube doesn’t want to monetize “mass-produced or repetitive” content

  YouTube is tightening its enforcement of its monetization guidelines to cull repetitive and unoriginal videos.

  
• Patreon has expanded its options for creators, so it’s taking a larger cut of new users’ earnings

  Patreon is changing its fee structure to take 10% of earnings from all creators who open accounts after August 4.

  
• Fans have more ways than ever to give creators direct financial support. But what if a recession hits?

  With a potential recession looming, plus the uncertain tariffs, that just might happen--and, like they did when we all thought digital ads and brand deals would go down five years ago, savvy creators are already bracing for impact.

  
• Twitch wants to build up its middle class by letting more streamers make money
• Instagram is reportedly offering TikTokers up to $50,000 per month to post on Reels
• Spotify unlocks “premium video revenue” with revamped creator monetization program
• Advertisers don’t want to give X money, so it’s finding another way to pay creators
• A quarter of indie artists now put their music straight on TikTok–no label required
• TikTok wants you to subscribe
• Should YouTube introduce revenue-sharing for reaction content?
• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.