monetization

• Meta promotes original content on Instagram, launches bonus program on Threads
• Kick is going wide with its Creator Incentive Program, which lets streamers keep 95% of revenue

  Kick's Andrew Santamaria has announced that the platform's Creator Incentive Program is now available for "all streamers".

  
• The Chinese version of TikTok is letting some creators with at least 100,000 followers put up paywalls

  The Chinese version of TikTok, Douyin, is testing a feature that would let creators with at least 100,000 followers

  
• TikTok’s Creativity Program pays creators of long-form content. It’s expanding outside of the U.S.

  TikTok's Creativity Program, which it debuted in the U.S. earlier this year as a replacement for the Creator Fund, is expanding.

  
• TikTok users with at least 10,000 followers can now release premium videos behind paywalls
• TikTok introduces $6 million fund to pay the creators of its most popular effects
• YouTube has dialed back its controversial monetization policy regarding profanity
• TikTok adds paywalled content with a new monetization option called ‘Series’
• Zach King made $2,918 from 196 million views during the first month of YouTube Shorts ads
• Neal Mohan talks “potential” in first update since becoming Head of YouTube
• TikTok introduces Creativity Program to offer “higher revenue potential” for creators
• YouTube has a new monetization policy regarding profanity. Creators are unhappy with the rollout.