monetization

• Creators’ viewers can be big spenders. LTK is driving $5 billion a year catering to them.
• Meta promotes original content on Instagram, launches bonus program on Threads

  Instagram Head Adam Mosseri announced changes to promote original content in the feed, and Threads is getting bonus program monetization.

  
• Kick is going wide with its Creator Incentive Program, which lets streamers keep 95% of revenue

  Kick's Andrew Santamaria has announced that the platform's Creator Incentive Program is now available for "all streamers".

  
• The Chinese version of TikTok is letting some creators with at least 100,000 followers put up paywalls

  The Chinese version of TikTok, Douyin, is testing a feature that would let creators with at least 100,000 followers

  
• TikTok’s Creativity Program pays creators of long-form content. It’s expanding outside of the U.S.
• TikTok users with at least 10,000 followers can now release premium videos behind paywalls
• TikTok introduces $6 million fund to pay the creators of its most popular effects
• YouTube has dialed back its controversial monetization policy regarding profanity
• TikTok adds paywalled content with a new monetization option called ‘Series’
• Zach King made $2,918 from 196 million views during the first month of YouTube Shorts ads
• Neal Mohan talks “potential” in first update since becoming Head of YouTube
• TikTok introduces Creativity Program to offer “higher revenue potential” for creators