advertising

• TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards
• Thanks to age verification tech, TikTok is going for a booze cruise

  Age verification tech has made alcohol ads permissible on TikTok. Brands like Malibu and creators like Sabrina Brier are taking advantage.

  
• YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild

  YouTube has started testing live streaming ads that show up below the broadcast so that they don't interrupt it.

  
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases

  For kids in Generation Alpha, YouTube is far and away the most important platform, and it drives many purchases as a result.

  
• How early is too early for holiday ads?
• The UK wants to measure YouTube more like TV
• Most creator-made ads don’t follow “best practices.” Is that a bad thing?
• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?
• The breakup of Google’s ad business is looking more likely. Will other tech giants be next?
• Comcast just made a platform to “steal” ad dollars from YouTube
• JoJo Siwa “wiggle wiggles” in Ocean Spray’s new TikTok campaign
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens