advertising

• Bottoms up! Google is bringing personalization to alcohol ads on YouTube.
• As AI becomes more powerful, Google cautions YouTube advertisers not to lose their human touch

  YouTube and Google offer a lot of AI-powered tools for advertisers, but brands are advised to maintain their humanity within their spots.

  
• TikTok adds to out-of-home push by letting brands “reformat and reimagine” ads for billboards

  TikTok is bringing custom creative to its "out of phone" campaigns by extending its partnership with Vistar Media.

  
• Thanks to age verification tech, TikTok is going for a booze cruise

  Age verification tech has made alcohol ads permissible on TikTok. Brands like Malibu and creators like Sabrina Brier are taking advantage.

  
• YouTube’s uninterruptive “side-by-side” live streaming ads have been spotted in the wild
• New report dives into YouTube’s “pester power,” which converts kids’ requests into purchases
• How early is too early for holiday ads?
• The UK wants to measure YouTube more like TV
• Most creator-made ads don’t follow “best practices.” Is that a bad thing?
• Will 2025 be the year when ad spend on creator platforms outstrips traditional media?
• The breakup of Google’s ad business is looking more likely. Will other tech giants be next?
• Comcast just made a platform to “steal” ad dollars from YouTube