YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.
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YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens
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YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)
eMarketer found that the digital video advertising industry in the U.S. as a whole will grow 30% over last year to become a $27.8 billion business in 2018.
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Jukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated Content
Jukin Media, which has built its business on a vast trove of user-generated videos, is looking to help advertisers create and distribute six-second ads.
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