advertising

• JoJo Siwa “wiggle wiggles” in Ocean Spray’s new TikTok campaign
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens

  YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.

  
• YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)

  eMarketer found that the digital video advertising industry in the U.S. as a whole will grow 30% over last year to become a $27.8 billion business in 2018.

  
• Jukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated Content

  Jukin Media, which has built its business on a vast trove of user-generated videos, is looking to help advertisers create and distribute six-second ads.

  
• YouTube Yanks Horror Film Ad For Violating Its ‘Shocking Content’ Policy
• Cisco Announces YouTube Ad Boycott, Citing Fear Of A “Brand-Tarnishing Experience”
• Behind The Brand Deal: Edelman’s Sybil Grieb
• No “Bright Line” In Influencer Marketing No-Nos, Tubefilter And SAG-AFTRA FTC Panel Shows
• Publishers To Stop Receiving Facebook Money For News Feed Videos
• Behind The Brand Deal: JeromeASF
• Amazon Weighing New Ad Programs To Make It A More Formidable YouTube Competitor (Report)
• YouTube Launches Ad Tool That Generates Thousands Of Variations Of The Same Spot