advertising

• YouTube To Net $3.4 Billion In U.S. Ad Revenues This Year (Study)
• Jukin Launches New Ad Tool That Creates 6-Second Spots With User-Generated Content

  Jukin Media, which has built its business on a vast trove of user-generated videos, is looking to help advertisers create and distribute six-second ads.

  
• YouTube Yanks Horror Film Ad For Violating Its ‘Shocking Content’ Policy

  YouTube has removed a pre-roll ad for the upcoming horror film 'The Nun' after viewers complained that a jump scare contained within was misleading and unnecessarily disturbing.

  
• Cisco Announces YouTube Ad Boycott, Citing Fear Of A “Brand-Tarnishing Experience”

  "Sensitive issues in the media do sometimes spread faster than the media platforms' algorithms can update, leading to what can be a brand-tarnishing experience," wrote Cisco CMO Karen Walker.

  
• Behind The Brand Deal: Edelman’s Sybil Grieb
• No “Bright Line” In Influencer Marketing No-Nos, Tubefilter And SAG-AFTRA FTC Panel Shows
• Publishers To Stop Receiving Facebook Money For News Feed Videos
• Behind The Brand Deal: JeromeASF
• Amazon Weighing New Ad Programs To Make It A More Formidable YouTube Competitor (Report)
• YouTube Launches Ad Tool That Generates Thousands Of Variations Of The Same Spot
• TV Ad Spend To Remain Flat Through 2021 As Cord-Cutting Surpasses Projections (Report)
• Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’ (Study)