Analysts are predicting that Google will lose roughly $750 million as a result of an international ad boycott that kicked off last month.
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- Twitter Launches New Monetization Feature With Pre-Rolls On Periscope
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Facing $750 Million Ad Boycott, YouTube Implements Broader Demonetization Policies
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PepsiCo, Walmart, Others Join YouTube Ad Freeze As Top Trade Organization Demands ‘Brand Safety’
The latest companies to pull their ads from YouTube include Pepsi, Walmart, Starbucks, FX, General Motors, Dish, JP Morgan, Johnson & Johnson, and Lyft.
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AT&T, Verizon Pull Ads From YouTube Fearing Placement Against Extremist Videos
Other companies pulling YouTube ads today include Rent-A-Car parent company Enterprise Holdings and pharmaceutical giant GSK.
- As U.K. Brands Boycott YouTube, Google Announces New Ad Safeguards
- Google Apologizes For Ads Appearing Against Extremist YouTube Videos In U.K.
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- The January Video Ad Rate Blues: Here’s Why CPMs Plummeted This Month
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