advertising

• MyLifeAsEva, LaurDIY Named Faces Of Fanta’s Massive Summer Campaign
• Mobile Video Ad Spend To Surpass Computer Spend For First Time Next Year (Report)

  Global mobile video ad spend will grow 49% to roughly $18 billion in 2018, while non-mobile video ad spend is expected to fall 1.5% to $15 billion.

  
• YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars

  At Brandcast, YouTube said it would fund premium programming in front of the paywall. Now, a YouTube exec says it's an effort to gain TV ad dollars.

  
• Digital Marketers Are Reportedly Seeking Influencer Whitelists To Ensure Brand Safety

  In addition to categorizing brand-friendly influencers, whitelists also help brands avoid partnerships with creators who have worked with competitors.

  
• Pinterest Integrates Autoplay Video Ads Into Home Feeds, Search Results
• YouTube Will Survive the Adpocalypse….And So Will You
• Here’s How The YouTube ’Adpocalypse’ Is Affecting Top Creators
• IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year
• What It’s Like To Be An ‘Ads Quality Rater’ In Wake Of YouTube Ad Boycott (Report)
• Micro-Influencers Drive More Effective Ad Campaigns Than Top Creators (Report)
• Twitter Launches New Monetization Feature With Pre-Rolls On Periscope
• Facing $750 Million Ad Boycott, YouTube Implements Broader Demonetization Policies