advertising

• TV Ad Spend To Remain Flat Through 2021 As Cord-Cutting Surpasses Projections (Report)
• Google Preferred Advertisers Return To YouTube Months After ‘Adpocalypse’ (Study)

  As of June, the number of Google Preferred advertisers was way up -- to the tune of 134% more than there were in January, before the 'Adpocalypse'.

  
• MyLifeAsEva, LaurDIY Named Faces Of Fanta’s Massive Summer Campaign

  Dubbed 'Be More Than One Flavor', the summer campaign will showcase the Coca Cola-owned beverage brand’s multiple flavors.

  
• Mobile Video Ad Spend To Surpass Computer Spend For First Time Next Year (Report)

  Global mobile video ad spend will grow 49% to roughly $18 billion in 2018, while non-mobile video ad spend is expected to fall 1.5% to $15 billion.

  
• YouTube’s Ad-Supported Originals Are Directly Competing For TV Ad Dollars
• Digital Marketers Are Reportedly Seeking Influencer Whitelists To Ensure Brand Safety
• Pinterest Integrates Autoplay Video Ads Into Home Feeds, Search Results
• YouTube Will Survive the Adpocalypse….And So Will You
• Here’s How The YouTube ’Adpocalypse’ Is Affecting Top Creators
• IAB Says Overall Digital Video Ad Revenues Grew 53% To $9.1 Billion Last Year
• What It’s Like To Be An ‘Ads Quality Rater’ In Wake Of YouTube Ad Boycott (Report)
• Micro-Influencers Drive More Effective Ad Campaigns Than Top Creators (Report)