advertising

• PepsiCo, Walmart, Others Join YouTube Ad Freeze As Top Trade Organization Demands ‘Brand Safety’
• AT&T, Verizon Pull Ads From YouTube Fearing Placement Against Extremist Videos

  Other companies pulling YouTube ads today include Rent-A-Car parent company Enterprise Holdings and pharmaceutical giant GSK.

  
• As U.K. Brands Boycott YouTube, Google Announces New Ad Safeguards

  YouTube will be “taking a tougher stance on hateful, offensive, and derogatory content” -- and this extends to what content is allowed on the platform.

  
• Google Apologizes For Ads Appearing Against Extremist YouTube Videos In U.K.

  Ads in the U.K. reportedly ran against videos from former Ku Klux Klan Imperial Wizard David Duke and Muslim preacher Wagdy Ghoneim.

  
• Are You Not Entertained?! 5 Ways To Make (Actually) Good Branded Content
• YouTube’s Oona King: “Black Millennials Want To See More Inclusive Advertising”
• Advertisers Love YouTube, Just Ask Snapchat
• In 2018, YouTube Will Stop Showing 30-Second Unskippable Ads
• Yes, We Finally Have Digital’s Super Bowl Ad: Snapchat Lenses Create A “Big Game” For Digital
• The January Video Ad Rate Blues: Here’s Why CPMs Plummeted This Month
• Past Google Searches Can Now Be Used To Influence The Ads You See On YouTube
• Fox Offering Digital-Only Ads During Super Bowl At $700,000 For A 30-Second Spot