advertising

• Twitter Launches New Monetization Feature With Pre-Rolls On Periscope
• Facing $750 Million Ad Boycott, YouTube Implements Broader Demonetization Policies

  Analysts are predicting that Google will lose roughly $750 million as a result of an international ad boycott that kicked off last month.

  
• PepsiCo, Walmart, Others Join YouTube Ad Freeze As Top Trade Organization Demands ‘Brand Safety’

  The latest companies to pull their ads from YouTube include Pepsi, Walmart, Starbucks, FX, General Motors, Dish, JP Morgan, Johnson & Johnson, and Lyft.

  
• AT&T, Verizon Pull Ads From YouTube Fearing Placement Against Extremist Videos

  Other companies pulling YouTube ads today include Rent-A-Car parent company Enterprise Holdings and pharmaceutical giant GSK.

  
• As U.K. Brands Boycott YouTube, Google Announces New Ad Safeguards
• Google Apologizes For Ads Appearing Against Extremist YouTube Videos In U.K.
• Are You Not Entertained?! 5 Ways To Make (Actually) Good Branded Content
• YouTube’s Oona King: “Black Millennials Want To See More Inclusive Advertising”
• Advertisers Love YouTube, Just Ask Snapchat
• In 2018, YouTube Will Stop Showing 30-Second Unskippable Ads
• Yes, We Finally Have Digital’s Super Bowl Ad: Snapchat Lenses Create A “Big Game” For Digital
• The January Video Ad Rate Blues: Here’s Why CPMs Plummeted This Month