advertising

• Past Google Searches Can Now Be Used To Influence The Ads You See On YouTube
• Fox Offering Digital-Only Ads During Super Bowl At $700,000 For A 30-Second Spot

  It marks an aboutface from last year's Super Bowl, when CBS only offered digital ads to marketers who'd also purchased television spots.

  
• Survey Finds 29% Of U.S. Millennials Watch Skippable YouTube Ads To Completion

  According to a new study, 59% of millennial viewers watch ads until they can skip them -- though a surprising 29%, it turns out, watch ads to completion.

  
• Ad Council Uses Social Media Stars In Its “Creators For Good” Initiative. And They’re Making A Difference.

  The Ad Council launched its Creators for Good initiative back in April 2015, and it has since moved the needle on key issues like cyberbullying.

  
• Online Video Advertising Is Most Impactful In The Early Morning Hours (Study)
• Total Digital Video Ad Revenues Reached $3.9 Billion In First Half Of 2016
• Analytics Company Canvs Brings Its Emotional Measurement Tools To YouTube, Facebook
• Report: Online Advertising Reaches All-Time Q1 High, Will Surpass TV Revenues In 2017
• Google Says YouTube Ads Deliver Better Return On Investment Than Their TV Counterparts
• YouTube Reacts To Its Most-Viewed Commercial Spots In Latest Ad Leaderboard
• Digital Advertising Predicted To Grow 15.7% In 2016
• Twitter Announces New Video Ad Product, Safety Council to Clamp Down on Trolling