advertising

• Total Digital Video Ad Revenues Reached $3.9 Billion In First Half Of 2016
• Analytics Company Canvs Brings Its Emotional Measurement Tools To YouTube, Facebook

  Canvs, which is known for measuring emotional reactions to TV episodes on Twitter, has expanded its reach to Facebook and YouTube.

  
• Report: Online Advertising Reaches All-Time Q1 High, Will Surpass TV Revenues In 2017

  Online ad revenues reached an all-time high of $15.9 billion in the first quarter of 2016, a 21% year-over-year increase from the first quarter in 2015.

  
• Google Says YouTube Ads Deliver Better Return On Investment Than Their TV Counterparts

  Google has presented a new study in which it states that advertising on YouTube delivers a higher return on investment than TV advertising in 77% of cases.

  
• YouTube Reacts To Its Most-Viewed Commercial Spots In Latest Ad Leaderboard
• Digital Advertising Predicted To Grow 15.7% In 2016
• Twitter Announces New Video Ad Product, Safety Council to Clamp Down on Trolling
• Instagram Exploring Longer Video Ad Format With 60-Second Spots
• This Blank Video Makes A Point About YouTube View Counts
• Top 10 Savviest Brands On YouTube In 2014
• John Lewis Christmas Ad Is A Case Study For Facebook’s Video Influence
• AwesomenessTV Launches Creator Licensing Division To Rep YouTube Talent In Retail [EXCLUSIVE]