advertising

• Will Snapchat’s New Ads Attract A Larger Creative Community?
• Is YouTube’s Big Ad Campaign Struggling To Attract New Advertisers?

  YouTube's big creator-focused ad campaigns have been highly visible, but according to AdAge, they have struggled to attract new advertisers.

  
• Ad Agency’s Self-Aware Pre-Roll Ad Gets Watched 26% Of The Time

  A pre-roll advertisement from ad agency Nail Communications uses a self-aware approach to garner more views and fewer skips from viewers.

  
• World Cup Ads Already Up To 1.2 Billion Minutes Of YouTube Watch Time

  According to data from YouTube, worldwide viewers have already watched over 1.2 billion minutes of World Cup-related advertisement videos.

  
• Walking The Online Video Tightrope: Protecting Talent While Taking Ad Dollars
• Most Viewed Brands On YouTube Outperform S&P 500 By 31%
• As Some TV Budgets Shrink, 65% Of Ad Buyers Plan To Spend More Online
• Meet The Top 1% Of YouTube’s “Google Preferred” Channels For Advertisers (Exclusive)
• Is Home Fitness Company Beachbody Gaming YouTube’s Skippable Pre-Roll Ads?
• Interactive Online Advertising Scored $42.8 Billion Revenue In 2013
• YouTube Ads Spotted In NYC Subways For Michelle Phan, Bethany Mota, Rosanna Pansino
• YouTube To Run TV Ads For Michelle Phan, Bethany Mota, Rosanna Pansino