advertising

• Instagram Exploring Longer Video Ad Format With 60-Second Spots
• This Blank Video Makes A Point About YouTube View Counts

  Ad agency Solve Ideas got 100,000 views on a blank video and proved a point about how deceptive it can be to judge a YouTube video based on its views.

  
• Top 10 Savviest Brands On YouTube In 2014

  These 10 brands 'get' online video and the power of YouTube creators.

  
• John Lewis Christmas Ad Is A Case Study For Facebook’s Video Influence

  The annual Christmas ad from British retailer John Lewis is getting most of its shares (and some views) on Facebook as opposed to YouTube.

  
• AwesomenessTV Launches Creator Licensing Division To Rep YouTube Talent In Retail [EXCLUSIVE]
• Will Snapchat’s New Ads Attract A Larger Creative Community?
• Is YouTube’s Big Ad Campaign Struggling To Attract New Advertisers?
• Ad Agency’s Self-Aware Pre-Roll Ad Gets Watched 26% Of The Time
• World Cup Ads Already Up To 1.2 Billion Minutes Of YouTube Watch Time
• Walking The Online Video Tightrope: Protecting Talent While Taking Ad Dollars
• Most Viewed Brands On YouTube Outperform S&P 500 By 31%
• As Some TV Budgets Shrink, 65% Of Ad Buyers Plan To Spend More Online