Nine time Grammy Awards winner and American Music Awards nominee John Legend dazzled advertising executives and brand marketers at the VEVO NewFront this morning.
VEVO also revealed its slate of music-focused original programming produced in collaboration with Shine America, Principato-Young Entertainment and many others.The event was among four digital upfronts in a jam-packed day at the Digital Content NewFronts.
Here’s VEVO’s slate of new original programming and production partners:
These new programs join VEVO’s returning original series including GO Shows (upcoming episodes will feature One Direction, Selena Gomez and The All-American Rejects), Area Codes, Stylized and live event platform, VEVO Presents. Additionally, VEVO will continue its live event partnerships with American Express and YouTube (American Express Unstaged), AOL (Sessions +1) and CBS Interactive Music Group (Live on Letterman).
The VEVO event also featured Music, Brands & Video Evolved, an intimate discussion on the alignment of brands and music by key industry leaders, including Frank Cooper (CMO, PepsiCo), Antonio “L.A.” Reid (Chairman and CEO, Epic Records/Judge, The X Factor), Tim Spengler (Global CEO, MAGNAGLOBAL) and moderated by Wenda Harris Millard (President & COO, MediaLink).
Check out the Tubefilter Calendar for a complete schedule of the Digital Content NewFronts, and be sure to consult Tubefilter’s Complete Guide to DCNF 2012 for all the latest news.
Wednesday, April 25, 2012
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