Today the Digital Content NewFronts are packing it in with four digital upfronts throughout New York from DCNF Founding Partner Yahoo! and Market Partners VEVO, Alloy Digital, and Federated Media Publishing.
Since the relaunch of Yahoo Screen—Yahoo’s premium content initiative—the network has been building scale around its original programs, including new shows from Tom Hanks, Ben Stiller, Morgan Spurlock, CSI creator Anthony Zuiker, and America’s Funniest Videos producer Vin Di Bona.
At The Yahoo Digital NewFront this afternoon, advertising execs and brand marketers will learn about Yahoo’s new original shows and get to meet some of the stars that will appear in Yahoo’s upcoming programming.
“Yahoo! has long been at the forefront of producing and delivering premium original video content for the Web. Yahoo! Originals comprise the top 20 out of the 25 most-watched online originals on the web in January, and our original video programming alone attracts over 35 million unique visitors monthly,” said Mickie Rosen, SVP of Yahoo! Media Network. “We’re proud to be a part of the Digital Content NewFronts, as we believe in its potential to push the boundaries of a growing consumer medium.”
Wednesday, April 25, 2012