original programming

• To engage with collectors who are big spenders, Fanatics launched a slate of originals
• The next phase of Tubi’s originals push features creators Keith Lee and Sofi Manassyan

  Keith Lee, CelinaSpookyBoo, and Sofi Manassyan are three of the headliners in Tubi's original programming slate.

  
• Top streaming platforms premiered 116 fewer original shows in 2024 compared to 2022

  As the WGA and SAG-AFTRA strikes took their toll, streaming platforms premiered fewer original shows in 2024 than in 2022.

  
• 15 years after it started streaming to library patrons, Kanopy is producing its first originals. Why now?

  Kanopy is moving into original programming with a series called 'America's Next Great Author,' hosted by Kwame Alexander.

  
• OnlyFans stars look to hook big ones in fishing series ‘There’s A Catch’
• Elon Musk’s X is launching original series with controversial figures like Tulsi Gabbard and Don Lemon
• Facebook Watch sunsets originals as Meta’s Head of Development and Programming departs
• Team Whistle assembles short-form squad to publish original content on Reels, Shorts, and TikTok
• Pinterest is filling its original programming division with former YouTube executives
• LinkedIn has tapped an Emmy winner to guide its original programming strategy
• STEEZY is looking to be a “source of truth” for the dance community. It’s launching a slate of four new shows.
• YouTube programming exec Nadine Zylstra is moving to Pinterest