Last year, Tubi went all-in on creators. The Fox-owned streaming service brought in former TikTok exec Kudzi Chikumbu to forge creator partnerships, included YouTube stars like Kinigra Deon in its film development plans, and rolled out a sprawling slate of creator-led originals.
Those moves supported Tubi’s hypothesis that creator content is more authentic than traditional TV fare, so as the calendar turns over to 2026, the ad-supported video on demand (AVOD) hub is doubling down. Earlier this year, veteran digital content exec Billy Parks joined Fox, where he is heading up a new creator studio. Now, Tubi has announced another original programming slate that will bring YouTube and TikTok standouts into the AVOD world.
As Tubi expands its creator push, it is sticking to its principles. Diversity has been a key theme of the platform’s content strategy, and originals led by TikTok food reviewer Keith Lee and Traitors alum Bob the Drag Queen will continue that commitment. Lee’s contribution to Tubi will center around FamiLee Day, the all-ages event he is planning for later this year.
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Tubi is also launching new projects alongside creators it has worked with in the past. Rock Squad extended its Bloodsuckers franchise with a Tubi original, and the family channel is now bringing more teen dramas and occult thrillers to AVOD viewers.
As for the new additions to Tubi’s list of partners? Many of them have previously shown up in our Top 50 charts. The streaming hub is eager to work with the creators who outpace their contemporaries in terms of weekly viewership, and Sofi Manassyan fits that bill. The multiformat survivalist is venturing into premium territory with Who Did It?, a horror-mystery anthology that will premiere exclusively on Tubi.
Other notable creators included in the latest Tubi slate include TikToker CelinaSpookyBoo and the stars of the web series Girl Talk. “Tubi continues to be the go-to destination for audiences, where bold creator-driven content lives alongside the biggest Hollywood hits, even from the most niche corners of the internet,” said Tubi GM of Creator Programs and EVP of Business Development Rich Bloom in a statement. “Appetite for this content already has a stronghold with Tubi audiences so we’re continuing to give digital-first creators, who know their audiences deeply, a platform to go bigger and spread their original stories.”
Look for these originals to roll out on Tubi in the coming months. More details about the slate can be found here.
