ZEFR recently compared data it gathered from both fan and branded videos about Coca-Cola and Pepsi to see which came out on top.
PepsiCo
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Tastemade, PepsiCo Pit Creators Against One Another In A “Grub Match”
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What Can Coke And Pepsi Teach You About Branded Video Content On YouTube?
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VEVO NewFront: John Legend Performs, Six Original Series Unveiled
Nine time Grammy Awards winner John Legend dazzled advertising executives and brand marketers at the VEVO NewFront this morning.
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Anatomy of a Deal: 'Circle of 8' – Paramount, MySpace and Mountain Dew
Breaking down the complex deal that brought together Paramount Digital, William Morris, MySpace and Mountain Dew for the new thriller web series 'Circle of 8'.
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