UTA

• UTA Signs Recode Cofounder Kara Swisher
• UTA Signs Hype House Collaborators Charli And Dixie D’Amelio, Plus Parents Marc And Heidi

  In a second deal this week related to TikTok creator collective Hype House, prominent collaborators Charli and Dixie D’Amelio, along with their parents Marc and Heidi, have signed with UTA in all areas.

  
• UTA Signs Viral TikTok Star Brittany ‘Kombucha Girl’ Tomlinson (Exclusive)

  UTA is dipping its toes into the TikTok well. After onboarding countless digital stars, the agency has signed one of its first TikTok personalities: Brittany Tomlinson.Tomlinson, who counts 1.9 million followers on the Bytedance-owned micro-video app -- as well as 606,000 followers on Twitter -- is a 22-year-old Texas A&M grad who hails from Dallas, and who went viral on TikTok for a 21-second clip in which she shared her colorful reaction to tasting Kombucha for the first time (see below).

  
• Twitch, In Bid To Lock Down Top Talent, Inks Exclusive Streaming Deal With ‘NickMercs’

  Twitch is continuing to lock down VIP talent in the wake of the sudden departure of hallmark star Tyler ‘Ninja’ Blevins. Fellow esports pro Nick ‘NickMercs’ Kolcheff has inked a multi-year deal that will see him live stream exclusively on Twitch, where he currently counts over 3 million followers.

  
• UTA Adds To Burgeoning Esports Roster With Call Of Duty Star Seth ‘Scump’ Abner
• Digital Brand Architects Forays Into Food, Signing Giade De Laurentiis, The Defined Dish, More
• Digital Brand Architects Signs Beauty Creator Arnell Armon (Exclusive)
• Digital Multi-Threat Rickey Thompson Signs With UTA
• UTA Signs Vlogger Kennedy Walsh, Who Gained 940,000 Subscribers In 10 Months
• Digital Brand Architects Signs Donal Skehan, Chantelle Paige-Mulligan After UTA Acquisition
• Instagram Meme Account Daquan Co-Developing Original Series Slate With All Def Digital
• UTA Acquires Digital Brand Architects And Its Roster Of Beauty, Fashion, Lifestyle Talent