upfronts

• YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it
• Netflix will have a chance to promote its ad-supported tier at this year’s upfronts

  Netflix is expected to make a presentation to advertisers about its Basic With Ads tier on May 17, during upfronts week in New York City.

  
• YouTube bets big on shopping with buyable Beauty Festival, live creator-brand collabs

  Forget QVC and the Shopping Network—YouTube wants creators, viewers, and brands to turn to it for live product-picking.

  
• BuzzFeed arrives at the upfronts with a vertical ad format, a creator network, and plenty of new programming

  BuzzFeed founder Jonah Peretti talked about vertical videos, creators, and channels like Tasty and First We First during the upfronts.

  
• YouTube wants TV ad dollars. So it’s going to the Upfronts.
• Discovery To Expand Its Seeker Brand With New Content Slate
• Maker Studios Gets Its Own TV Series On ABC Family
• Jerry Seinfeld On Why He Likes Going Digital, Loves Crackle, And Hates YouTube
• Bryan Cranston, Dennis Quaid, David Spade Star In Crackle’s Upcoming Slate
• Crackle Leaves Digital Newfronts To Join TV’s Upfronts
• Hulu Reveals Originals From Adrian Grenier, Seth Meyers at Upfronts
• DBG Signs Up for Digital Content Upfronts