The founding partners of the Digital Content NewFronts (aka the online video industry’s iteration of the television industry’s longstanding dog and pony show, which is produced with the intent to woo advertisers out of sizable portions of their yearly budgets) are starting to attract other notable new media studios and online video networks to the event. Hulu, Microsoft Advertising, AOL, Yahoo!, Digitas, and Google/YouTube will now be joined in evangelizing and selling original online video programming to brand marketers and their media and advertising agencies by Digital Broadcasting Group.
The company behind online video hits (and sometimes major motion pictures), like the Kiefer Sutherland-starring The Confession and branded entertainment that’s actually good, like the Taryn Southern-starring The Single Life just announced it’s slated to present its upcoming slate of digital programming during DCNF (aka Digital Content NewFronts) on April 23 in New York City.
Here’s DBG Co-Founder and Chief Creative Officer, Joseph Gomes on what to expect:
DBG’s approach to digital content is as varied as it is comprehensive and on April 23, the full spectrum of our offerings will be on display. We’ll showcase custom branded entertainment opportunities, as well as introduce our next DBG original, the follow up to The Confession. We’ll also announce some unique content opportunities such as the premium content adjacencies offered by our CLiP platform and the launch of our new home & design YouTube channel, SPACES.
Not that it wasn’t already, but with the addition of DBG, DCNF is shaping up to be one helluva event and a symbol of the growing opportunities the online video industry is providing for advertisers and content creators in the coming year.