upfronts

• On May 13, YouTube will use its Brandcast presentation to explain why it’s “the future of media”
• Spotter is bringing its Showcase back to New York to build buzz around “Creator TV”

  The Spotter Showcase will return to New York on March 4 with presentations from creators like Kinigra Deon, Jordan Matter, and Airrack.

  
• IAB is giving creators their own upfronts

  The Interactive Advertising Bureau (IAB), which runs the annual NewFronts, is adding a CreatorFronts event to its fall schedule.

  
• Netflix’s ads are growing up with new placement options and measurement tools

  Netflix introduced several new ad products at its 2025 upfront presentation, as well as new programming like season two of 'Wednesday'.

  
• At Brandcast 2025, YouTube talks big stats and big stars
• Amazon gives MrBeast two more ‘Beast Games’ seasons, extending “the largest reality competition series ever”
• Creators are making premium shows on their channels, so Spotter is giving them their own upfront
• YouTube’s annual Brandcast will return to New York’s David Geffen Hall on May 15, 2024
• On the Podcast: Strikes gonna spawn some growth
• On the Podcast: ‘Cause YouTube is players, too
• On the Podcast: Logan Paul and KSI did it
• On the Podcast: Ads are kinda hot right now