Twitter

• This Week In Social Video: Billie Eilish, NFL Draft, Kentucky Derby
• Twitter Purchases ‘Scroll’ As It Builds Subscription Product That Will Include Ad-Free Articles

  Twitter today has announced its acquisition of Scroll, a service that partners with publishers to make their articles ad-free for a more seamless reading experience. 

  
• This Week In Social Video: Jake Paul, F9, Twitter’s Surprise Endings

  Like it or not, Jake Paul does generate video views, and did once again during the week of April 12-18. Diving into this week's top social video trends, Tubular Labs data showcases the YouTuber plus some of the other prevailing topics keeping viewers entertained.

  
• This Week In Social Video: Tributes To Prince Philip And DMX, Klem Family Keeps Surging

  Famous deaths always create reactions on social media, though they can come from different sources depending on who unfortunately passes away. In the case of Prince Philip last week, much of the video coverage was generated by traditional media. But for DMX, that appeared to be fueled by fans, as highlighted below.

  
• This Week In Social Video: Trailers Face Off, Zags’ Game-Winner, Messi vs. Ronaldo
• This Week In Social Video: Lil Nas X, Vaccinations, Gun Legislation
• Advertisers Can Now Buy Against Even More ‘Curated’ Content Categories On Twitter Amplify
• This Week In Social Video: March Madness, Falcon/Winter Soldier, Cooking
• Twitter Testing Ability To Watch YouTube Videos Natively Within App
• This Week In Social Video: Selection Sunday, ESPNW, SSSniperwolf
• This Week In Social Video: ‘WandaVision’ Wrap-Up, Gator Encounters, Engineering Feats
• Twitter, Hoping To Increase Revenue, Will Add Patreon-Esque ‘Super Follows’ Feature