Ad agency Mekanism is turning to burgeoning micro-video platform Triller to ease student anxieties in New York City, where schools are set to reopen in the fall. With 1.1 million public school students set to return to classrooms with different protocols and formats in place, the agency has launched a social media campaign to promote a new kind of greeting to replace handshakes, fist-bumps, and high fives.
tiktok
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TikTok Sues Trump Administration, Reveals It Has 100 Million U.S. Users
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Ad Agency Mekanism Taps Curtis Roach For Back-To-School Safety Campaign On Triller
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Insights: The Teachable Moments In The TikTok/’Fortnite’ Teenpocalypse
Fortnite and TikTok are in limbo, ushering in the teen-pocalypse. But teens now have teachable moments on deal-making, diversification, and debate. Learning can be fun!
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New York Yankees Tap TikTok For Sponsorship, Exclusive Content Deal
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David Dobrik, Avani Gregg, Brittany Broski Among First Recipients Of TikTok’s $1 Billion Creator Fund
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TikTok In Talks With Twitter About Acquisition, Is Looking To Sue Trump Administration As Ban Looms (Report)
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Insights: Microsoft Intercepts TikTok Political Football, Despite Facebook’s Game Plan
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TikTok Launches Long-form Fire TV App With Curated Video Playlists, Creator Interviews
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TikTok Aligns With ‘American Idol’ Creator Simon Fuller To Search For Next Pop Supergroup
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Addison Rae Is TikTok’s Highest Earner, Pocketing Roughly $5 Million Over Past Year (Report)
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Microsoft Aims To Close TikTok Deal Within 3 Weeks, Could Pay $30 Billion (Report)
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