television

• YouTube Launches Largest ‘Masthead’ Ad Format On TV Screens Globally
• Apple Signs Overall TV Deal With Oscar-Winning Auteur Alfonso Cuarón

  Ahead of the formal launch of Apple TV+ on Nov. 1, Apple is stepping up its content ambitions as it seeks to compete in a crowded field of established players and fellow newcomers.

  
• YouTube Is Bringing Its Most Prominent Ad Product, The Masthead, To Smart TV Screens

  YouTube is bringing its most prominent, high-impact ad product -- the Masthead -- to viewers who consume content on their smart television sets. The Masthead, a video ad that spans the full width of the top of the YouTube homepage, will launch immediately when audiences open the YouTube app on their TVs, the company says, and then autoplay after a few seconds.

  
• YouTube TV Is Now Available In Every U.S. Market

  Roughly two years after unveiling its streaming television service at a New York City press event, YouTube TV is officially available in every single market across America.

  
• Snapchat Tries Explaining Itself To The Masses In First TV Commercial
• Super Deluxe Is Developing A Scripted ‘Joanne The Scammer’ TV Series
• Disney Channel And Freeform Ratings Are Falling As Young Viewers Turn To Streaming Platforms
• Cheddar Shows To Air Weekdays On Fusion In New Programming Pact
• Overall Television Viewership Dropped Significantly Last Quarter (Study)
• Can Newsy’s Social Media-Friendly Format Work On TV?
• Insights: The History Of TV And The Future Of Digital Media
• 2017 Tribeca Film Festival To Open Up Submissions For Television, Digital, And VR Content