Subscription video startup Cheddar, which offers business news in a millennial voice, has inked a programming pact with TV channel Fusion, whereby Cheddar shows will air on the network weekdays between 11AM and 1PM. The deal will go into effect later this month, according to The Hollywood Reporter.
“Fusion TV reflects the diversity of voices and interests that young audiences are looking for,” Cheddar founder Jon Steinberg, a former top BuzzFeed executive, said in a statement. “They are also a network that shares our commitment to experimentation and outside-the-box thinking when it comes to creating and delivering content, making them a great partner for Cheddar as we continue to expand our reach.”
“Cheddar is taking a young, conversational approach to covering news, culture, finance, and technology live, every day, in unique, accessible and exciting ways,” added Fusion TV president and chief content officer Daniel Eilemberg.
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Cheddar, which broadcasts live every day from from the floor of the New York Stock Exchange and says it reaches 1 million daily viewers, also operates a streaming pact with Twitter. Founded just last year, the company has raised a total of $32 million in venture funding thus far — including a $19 million round led by Raine Ventures last month. Cheddar is reportedly valued at $85 million.
In addition to Cheddar, Fusion has also inked programming deals with other notable digital channels, including The Young Turks.
