At its NewFront presentation today, Snapchat unveiled a new venture called Creator Marketplace, which will enable marketers to connect with Lens creators (and eventually Snap Stars, or Snapchatters who tout verified accounts) to collaborate on ads.
spotlight
- Snapchat Hires 2 TikTok Staffers To Beef Up ‘Spotlight’, Names Head Of Fashion And Beauty Partnerships
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Snapchat’s New ‘Creator Marketplace’ Will Pair Marketers With Creators To Collaborate On Ads
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Snapchat Testing ‘Remix’ Tool In Stories, Which Is Akin To TikTok Duets
After launching its Spotlight platform, which offers enticing financial incentives for content creators in a venue that many have compared to TikTok, Snapchat is testing a new feature called Remix that feels roughly akin to a key TikTok tool.
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Snap Taps Brooke Berry To Helm Creator Development Following ‘Spotlight’ Launch
Snapchat has snapped up Brooke Berry, a longtime digital media staffer who most recently ran all social media for VidCon.
- Amid ‘Spotlight’ Rollout, Snap Elevates Ben Schwerin To SVP Of Content And Partnerships
- Some Creators Are Making Millions Uploading Videos To Snapchat’s Spotlight
- In A First, Walmart To Host Live Hourlong Shop-A-Thon Tonight On TikTok
- Walmart Looking To Turn Salaried Employees Into Social Influencers With Nascent ‘Spotlight’ Program
- Snapchat Taps Michael Le, Dytto To Host Interactive Dance Series, With Potential For Viewers To Monetize (Trailer)
- Spotify Debuts ‘Archie’ Motion Comic Amid Pivot To Audio-Visual Content
- Hulu And Spotify Offer Joint Streaming Service For $12.99/Month
- Spotify’s Spotlight Section Will Blend Podcasts, Images, Videos To Create New Media Offering
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