Nielsen

• YouTube Stars Catalyze Recent Rise In Book Sales, Publishers Say
• Facebook, YouTube Were The Most-Used Apps In 2015, Netflix App Lands On Highest-Grossing Chart

  Nielsen just released data confirming Facebook and YouTube's apps were the two most-used smartphone apps  in the U.S. from January to October of 2015.

  
• Facebook Debuts New Video Ad-Buying Product Aimed At TV Budgets

  Facebook announced the new TRP Buying product to help television marketers more easily raise awareness of a campaign through video ads.

  
• Nielsen Finds Digital Video Use Increased 19% Since 2014

  In its quarter two “Total Audience Report” for 2015, Nielsen found digital video use rose 19% year-over-year.

  
• Nielsen Study Shows 40.3% Of American Households Have Access To An SVOD Service
• YouTube, Google Play Apps Each Had Over 80 Million Unique Monthly Users In 2014
• Young, Digital-Savvy Consumers Attended 15% Fewer Films In 2014
• Ted Sarandos Explains Why Netflix Won’t Disclose Ratings For Its Shows
• AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society
• Nielsen’s Q3 Report Finds Digital Viewing Up Across The Board
• Nielsen To Measure Netflix, Amazon Viewing For Companies’ Owned Content
• Nielsen, Adobe To Create Cross-Platform Ratings Service For Digital Content