Nielsen

• Nielsen Expands Tracking Of TV Discussion To Facebook
• YouTube Stars Catalyze Recent Rise In Book Sales, Publishers Say

  According to data from Nielsen, sales of physical books are up in the US, and some publishers attribute part of the growth to books written by YouTube stars

  
• Facebook, YouTube Were The Most-Used Apps In 2015, Netflix App Lands On Highest-Grossing Chart

  Nielsen just released data confirming Facebook and YouTube's apps were the two most-used smartphone apps  in the U.S. from January to October of 2015.

  
• Facebook Debuts New Video Ad-Buying Product Aimed At TV Budgets

  Facebook announced the new TRP Buying product to help television marketers more easily raise awareness of a campaign through video ads.

  
• Nielsen Finds Digital Video Use Increased 19% Since 2014
• Nielsen Study Shows 40.3% Of American Households Have Access To An SVOD Service
• YouTube, Google Play Apps Each Had Over 80 Million Unique Monthly Users In 2014
• Young, Digital-Savvy Consumers Attended 15% Fewer Films In 2014
• Ted Sarandos Explains Why Netflix Won’t Disclose Ratings For Its Shows
• AOL, Nielsen Give Stats, Advice On Video Ads In A Multi-Screen Society
• Nielsen’s Q3 Report Finds Digital Viewing Up Across The Board
• Nielsen To Measure Netflix, Amazon Viewing For Companies’ Owned Content