Nielsen

• Following 10-Market Expansion, YouTube TV App Clocks 2 Million Downloads
• Nielsen Now Incorporates YouTube TV, Hulu Viewing Into Television Ratings

  Nielsen has incorporated viewing from both YouTube and Hulu’s respective skinny bundle services into how it now reports linear TV viewing to marketers.

  
• Jeffrey Katzenberg Wants You To Consume TV Like A Dan Brown Novel

  At Cannes, Jeffrey Katzenberg described how he envisions WndrCo, a venture aiming to create a "new TV" on mobile with shows divided into 10-minute episodes.

  
• Pinterest Integrates Autoplay Video Ads Into Home Feeds, Search Results

  Pinterest launched video ads last August, and began testing autoplay video ads in November, though they were initially relegated to the ‘Explore’ section.

  
• Google To Advertisers: Viewers Pay 2.4 Times More Attention To Ads With Sound Than Silent Ads
• comScore Will Now Provide Mobile Viewership Stats To YouTube Partner Channels
• Facebook Unveils New Ad-Planning Tool, Expanded Third-Party Measurement Partnerships
• Between 2015 And 2016, YouTube Watch Time Tripled Among Users 55 And Older
• Netflix Content Chief Says Programming Spend Will Increase, Discusses Most Popular Shows
• Hulu Confirms Skinny Bundle Of Live TV Channels, Says It’s Poised To Hit 12 Million Subscribers
• Snapchat Taps Nielsen To Track Ad Performance, Marketers Rejoice
• Nielsen Expands Tracking Of TV Discussion To Facebook