Nielsen

• It’s official: Streaming has overtaken cable
• YouTube looks to snag more TV dollars as CEO Susan Wojcicki says her company “is the mainstream”

  During its annual Brandcast, which was held adjacent to TV upfronts, YouTube hyped MrBeast and other creators who can "tell a good story"

  
• Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows (Report)

  Within the report, data from Tubular and Nielsen shows that for traditional linear TV companies, social video (Facebook and YouTube, in this case) offers about 70% of the reach that linear provides. For others, the divide's even slimmer. Walt Disney Co., for instance, is nearly even (52% vs. 48%) in terms of reach on social vs. linear TV.

  
• YouTube’s New ‘Dynamic Lineups’ Ad Tool Lets Marketers Buy Against Granular Topics, Cultural Moments, More

  YouTube has released today a new tool for advertisers, as it notes the coronavirus pandemic continues to accelerate a marketing shift from linear TV to digital video. “On average, advertisers saw that shifting just 20% of spend from TV to YouTube generated a 25% increase to the total campaign reach within their target audience,” YouTube said in a blog post, citing a study it commissioned by Nielsen.

  
• People Spend 25% Of Their TV Time Streaming Netflix, YouTube, Disney+ (Report)
• Coronavirus Shutdowns Could Increase Viewers’ Content Consumption By 60%, Per Nielsen Data
• Nielsen Now Tracks Interactions With TV Stars’ Social Media Posts, Which Drive 60% Of Engagement For Shows
• Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video
• Esports Held Its Own Upfront In New York City, As Brands Like L’Oreal Carefully Plan Their Entry
• Netflix’s ‘Bright’ Drew 11 Million Viewers During Its Opening Weekend, Per Nielsen
• Nielsen Now Vends Ratings Info For Netflix Shows To Top Media Companies
• YouTube Influencers Are Changing Marketing Across More Industries Than You’d Think