Nielsen

• Want to know why streamers are hungry for live sports? Check out NBC’s Olympics viewership.
• Streaming viewers have clear preferences: They want to watch older shows for free

  Older TV shows like 'NCIS' are pushing out new releases on the streaming charts, and free TV services like Roku and Tubi are trending up.

  
• Is YouTube’s TV viewership plateauing, or is it just back-to-school season?

  YouTube's market share has declined in recent editions of The Gauge, Nielsen's report on TV usage. What is the explanation?

  
• Seniors are watching twice as much YouTube on TVs as they were a year ago

  Thanks to viewership from seniors that has doubled year-over-year, YouTube is the leading distributor on TVs, according to Nielsen.

  
• The holidays have become the peak viewing period on streaming platforms
• Nielsen and TikTok say they’ve struck a first-of-its-kind deal for ad metrics. Is it really that groundbreaking?
• What if there was a new way to measure how TV shows perform on streaming services?
• YouTube’s living room ambitions pay off: It’s the first streamer to take 10% of all TV watch time
• YouTube’s viewership among 2-to-11 year olds is up 4% — and Netflix’s share is declining
• For the first time, linear TV viewership makes up less than half of all TV usage
• YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it
• It’s official: Streaming has overtaken cable