YouTube TV is growing on connected TVs, which means that linear channels make up less than half of TV usage for the first time ever.
Nielsen
- YouTube’s viewership among 2-to-11 year olds is up 4% — and Netflix’s share is declining
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For the first time, linear TV viewership makes up less than half of all TV usage
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YouTube’s Brandcast pitch highlights connected TV audience, reveals new ways for brands to reach it
YouTube CEO Neal Mohan and his team unveiled new ad products for connected TVs during the Brandcast presentation at 2023 upfronts week.
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It’s official: Streaming has overtaken cable
Per Nielsen, streaming platforms had a larger viewership share than cable TV networks in July 2022. It's the first time this has occurred.
- YouTube looks to snag more TV dollars as CEO Susan Wojcicki says her company “is the mainstream”
- Videos On YouTube And Facebook Get 70% As Much Viewership As Linear TV Shows (Report)
- YouTube’s New ‘Dynamic Lineups’ Ad Tool Lets Marketers Buy Against Granular Topics, Cultural Moments, More
- People Spend 25% Of Their TV Time Streaming Netflix, YouTube, Disney+ (Report)
- Coronavirus Shutdowns Could Increase Viewers’ Content Consumption By 60%, Per Nielsen Data
- Nielsen Now Tracks Interactions With TV Stars’ Social Media Posts, Which Drive 60% Of Engagement For Shows
- Nielsen Buys Minority Stake In OpenSlate, Which Measures Brand Safety In Online Video
- Esports Held Its Own Upfront In New York City, As Brands Like L’Oreal Carefully Plan Their Entry
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