Nielsen

• Online Video Consumption Continues To Rise, Even Among Older Adults
• AOL To Woo Advertisers By Allowing Nielsen Ratings On Its Videos

  AOL will offer a tracking service from Nielsen on its videos . It will resembled Nielsen's TV metrics and will help woo new advertisers.

  
• Nielsen To Track YouTube Ads; Will Sales Go Up?

  Google will allow Nielsen and Comscore to place measurement tags on YouTube videos, which will entice buyers wary of Google's own metrics.

  
• VEVO Hires Nielsen Vet To Increase Focus On Revenue

  VEVO has hired former Nielsen executive Jonathan Carson to head up a new position. He will be Chief Revenue Officer and oversee expansion.

  
• Nielsen: Twitter Volume Affects Ratings For 29% Of TV Episodes
• AOL Rolls Out Star-Studded Slate Of Original Series At Newfronts
• Nielsen Launches Twitter-Based Metric; Will It Affect Web Content?
• New Nielsen Cross-Platform Campaign Ratings To Factor In Online Views
• Quantcast Scores as Video Metrics Battle Heats Up
• Quick Clicks: 'TXT M3 B1TCH', 'Old Friends', Nielsen Data, 'Port City P.D.', Michael Jackson Multitrack
• Quick Clicks: ‘TXT M3 B1TCH’, ‘Old Friends’, Nielsen Data, ‘Port City P.D.’, Michael Jackson Multitrack