With Digital Content Newfronts right around the corner, AOL is cozying up to its potential advertisers. According to the Wall Street Journal, the top Internet company will offer ratings from Nielsen on its videos.
The new ratings will resemble the ones Nielsen offers for TV, thus allowing advertisers to better standardize their statistics across multiple platforms. AOL already offers some tracking capabilities from Comscore, but the new Nielsen ratings will segment AOL’s video traffic with a schedule that more closely compares to TV.
AOL isn’t the first company to update its video tracking services. Late last year, Google began allowing Nielsen and Comscore tags on YouTube videos. It’s a gesture that helps potential advertisers to better trust the numbers they receive from online video platforms. This increased trust, at least in theory, causes advertisers to purchase more online video inventory.
AOL’s announcement comes a couple weeks before Newfronts, when it will pitch its upcoming programs to hungry advertisers. The WSJ report also hints at a couple new shows AOL will debut at its Newfronts event, including one from Ellen Degeneres and another from Ron Howard.