netflix

• Netflix lost a million subscribers in Q2–but that’s a million fewer than expected
• Netflix chooses Microsoft as the technology and sales partner for its ad-supported streaming service

  Netflix is making good on its promise to launch an ad-supported tier for its subscription service. Microsoft is its official partner.

  
• House of Highlights tripled its branded content revenue by working directly with creators

  By working with creators like Mark Phillips of RDCWorld, Bleacher Report's House of Highlights is posting strong viewership numbers.

  
• 23% of people who borrow someone else’s streaming login use their ex’s account

  A study from FandomSpot.com reveals that 23% of people who use other people's streaming subscriptions use the accounts of their exes.

  
• Netflix’s perceived value is falling, but it’s still the most indispensable streaming service
• TheOdd1sOut announces ‘Oddballs,’ an animated Netflix series
• Netflix cuts another 300 staffers
• Netflix is reportedly eyeing Google as a potential ad supplier
• Season 4 of ‘Stranger Things’ generated 335 million hours of watch time in a single week
• ‘Stranger Things’ fans are ‘Running Up That Hill’ and pushing Kate Bush up the Spotify charts
• At least 40 employees from marginalized backgrounds lost their jobs in Netflix’s latest round of cuts
• Netflix wants its employees to be more frugal (and wants more shows like ‘Emily in Paris’)