NBA

• BBTV Signs Kwebbelkop, Family Fun Pack, And Athletes Anthony Adams And Tristan Jass
• Hulu’s VP Of Brand Nick Tran On Influencer Marketing: “It’s Not Bad To Be A Sellout If You Embrace It”

  Moreso than doctors, lawyers, or even firefighters, most teens today want to be influencers when they grow up, says Hulu’s VP of brand marketing and culture, Nick Tran, citing internal research.

  
• TV Ratings Are Down For NBA Playoffs, But the League’s Worldwide Social Numbers Are Up

  NBA commissioner Adam Silver has made social media a priority for the league. And it's paying off dividends worldwide.

  
• Twitter Inks Deal To Offer Single-Camera, Single-Player Livestreaming Of NBA Matches

  Twitter has inked a new deal with the NBA and Turner Sports to put a unique twist on basketball match coverage.

  
• YouTube TV Adds Ability To Fast-Forward Through Ads On DVR’d Shows
• Facebook’s Birthday Fundraisers Have Raised $300 Million In The Past Year
• Documentary Series ‘Best Shot,’ Co-Produced By Lebron James, Tips Off On NBA YouTube Channel
• Whistle Sports Signs Deal With NBA Comedian ‘Famous Los’ For Original Content, Events (Exclusive)
• LeBron James-Produced YouTube Premium Series ‘Best Shot’ Drops July 18 (Trailer)
• Rising NBA Star Jayson Tatum Learned Some Of His Best Moves From YouTube
• YouTube TV To Launch Linear Channels With Cheddar, Tastemade, The Young Turks (Report)
• YouTube TV Will Be The Presenting Sponsor Of This Year’s NBA Finals