NBA

• YouTube TV Will Be The Presenting Sponsor Of This Year’s NBA Finals
• NBA Pacts With Culture Machine To Bring Basketball Programming To India

  Daily short-form videos will live on platforms owned by the NBA, including its proprietary app, as well as Culture Machine’s content brands, which are among the most popular in India.

  
• YouTube Star Bull1trc Goes Shopping With NBA Players In New Web Series

  YouTube star Bull1trc is the host of a collection, a web series born out of a collaboration between the NBA, Dick's Sporting Goods, and BroadbandTV.

  
• Snapchat Continues Ecommerce Experimentation — This Time With Nike Air Jordan Drop

  The ephemeral app partnered with Nike over the weekend in honor of the NBA All-Star Game for a new sneaker launch -- the Air Jordan III Tinker, which officially arrives in March.

  
• Kevin Durant’s Latest Online Video Project Is A Scripted Show For Apple
• Twitch Ended 2017 With 15 Million Daily Visitors, 27K Partnered Streamers
• Twitch To Broadcast The NBA’s Second-Tier League With Its Streamers As Commentators
• Vice’s Deal With The NBA Will Bring More Sports Content To Its Shores
• Kevin Durant Drops ‘Still KD’ Documentary On Newly-Launched YouTube Channel
• Amidst Playoff Push, Basketball Star Kevin Durant Launches His Own YouTube Channel
• Twitter To Stream Weekly MLB And NHL Games, Nightly Sports Highlights Show ‘The Rally’
• Twitter Reportedly In Talks With The NBA, MLS, And Turner For More Live Sports Content