NBA

• YouTube TV To Launch Linear Channels With Cheddar, Tastemade, The Young Turks (Report)
• YouTube TV Will Be The Presenting Sponsor Of This Year’s NBA Finals

  YouTube has continued to use sports to market YouTube TV by designating the service as the presenting sponsor of the 2018 NBA Finals.

  
• NBA Pacts With Culture Machine To Bring Basketball Programming To India

  Daily short-form videos will live on platforms owned by the NBA, including its proprietary app, as well as Culture Machine’s content brands, which are among the most popular in India.

  
• YouTube Star Bull1trc Goes Shopping With NBA Players In New Web Series

  YouTube star Bull1trc is the host of a collection, a web series born out of a collaboration between the NBA, Dick's Sporting Goods, and BroadbandTV.

  
• Snapchat Continues Ecommerce Experimentation — This Time With Nike Air Jordan Drop
• Kevin Durant’s Latest Online Video Project Is A Scripted Show For Apple
• Twitch Ended 2017 With 15 Million Daily Visitors, 27K Partnered Streamers
• Twitch To Broadcast The NBA’s Second-Tier League With Its Streamers As Commentators
• Vice’s Deal With The NBA Will Bring More Sports Content To Its Shores
• Kevin Durant Drops ‘Still KD’ Documentary On Newly-Launched YouTube Channel
• Amidst Playoff Push, Basketball Star Kevin Durant Launches His Own YouTube Channel
• Twitter To Stream Weekly MLB And NHL Games, Nightly Sports Highlights Show ‘The Rally’