YouTube TV Adds Ability To Fast-Forward Through Ads On DVR’d Shows

By 10/05/2018
YouTube TV Adds Ability To Fast-Forward Through Ads On DVR’d Shows

YouTube TV has pressed play several new features in hopes of separating itself from a growing pack of competing skinny bundle services.

In addition to rolling out the ability to pause membership for up to six months — during which time all stored programming remains intact — the service will now enable viewers to pause, rewind, and fast-forward through their DVR’d recordings. Most significantly, this means that viewers can fast-forward through commercials while watching pre-recorded programming.

Previously, when users recorded a show, YouTube TV would instead typically serve a VOD version of the programming, with different ads interspersed. Now, however, partner networks like AMC, Disney, Fox, NBC Universal, and Turner have made their content available for DVR playback — meaning that recordings will defer to user-recorded versions, where fast-forwarding is now enabled. Business Insider reports, however, that the feature won’t be available on CBS.

Other new features coming to two-year-old YouTube TV include: a ‘Dark Mode’, which is roughly the same option that’s available on the flagship YouTube website and app; an NBA League Pass priced at $40 per month (or $249 for the entire 2018-2019 season); a spoiler-combating feature that can hide sports scores for any designated team or league; and an integration with Google Home, whereby YouTube TV subscribers can use their smart speakers to ‘play’, ‘fast forward’, ‘record’, ‘pause’, and more.

Last month, competitor Hulu passed the 1 million subscriber threshold for its Live TV service, while YouTube TV reportedly had 800,000 subscribers as of July.