Hulu has tapped a longtime advertising exec to serve as its new head of creative. Scott Donaton, who most recently served as chief content and creative officer at Publicis-owned digital ad agency Digitas, will now oversee Hulu’s in-house creative teams that produce brand marketing campaigns across TV, digital, social media, and in-product assets, Variety reports. He will also be charged with developing and executing new opportunities for Hulu’s brand partners, including custom content.
hulu
- Hulu, Which Reportedly Has Nation’s Most-Subscribed Skinny Bundle, Institutes $10 Price Hike
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Digitas Content Chief Scott Donaton Hops Over To Hulu As Head Of Creative
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Hulu Continues AwesomenessTV Partnership With Alex Lange-Starrer ‘The Unsettling’
Hulu is continuing its long-running partnership with AwesomenessTV. The streamer has acquired Awesomeness horror series The Unsettling, which premiered on Friday ahead of Halloween.
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Pocket.watch Greenlights Shows With The Onyx Family, Eh Bee Family, Expands Hulu Pact
Digital kids’ content studio Pocket.watch, which partners with a variety of family-friendly YouTube channels -- most notably eight-year-old Ryan Kaji of its flagship channel Ryan ToysReview -- to build multimedia businesses, has greenlit six new series.
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- Tesla Brings YouTube, Netflix, Hulu To New In-Car ‘Theater’ Feature
- Quibi Parts Ways With Partnerships, Distribution Head Months Prior To Launch
- Hulu Launches Collection Of Space-Themed Content From NASA, Including 24-Hour NASA TV Feed
- Hulu’s Longtime CFO Elaine Paul Joins Amazon Studios In Same Role
- Hulu To Get A Little More Delicious With 24 Shows From Tastemade
- Disney Pushing To “Significantly” Expand Hulu’s Original Programming, Says CEO Randy Freer
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