TikTok monolith and noted Dunkin’ Donuts aficionado Charli D’Amelio is building on her partnership with the fast-food chain. After launching her own signature coffee drink called The Charli in September, which went on to sell hundreds of thousands of cups, the 16-year-old has now unveiled her second signature launch with the chain, Charli Cold Foam.
dunkin donuts
- Charli D’Amelio Reconnects With Dunkin’ Donuts For Collaborative Merch Collection
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Charli D’Amelio Builds On Dunkin’ Donuts Alliance With Second Signature Coffee Drink
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Charli D’Amelio Sells Hundreds Of Thousands Of Signature Dunkin’ Drinks, Triggers 57% Spike In App Downloads
TikTok megastar Charli D’Amelio is selling lots of coffee for savvy brand partner Dunkin' Donuts. On Sept. 2, the breakfast chain officially unveiled its collaboration with the 16-year-old social media phenom -- who has organically professed her love for Dunkin' Donuts coffee across her highly-followed platforms -- to launch a signature drink on its menu: The Charli, a cold brew with whole milk and three pumps of caramel swirl.Now, Drayton Martin, VP of brand stewardship for Dunkin’, tells TMZ that The Charli has created myriad business ripple effects, with the chain selling hundreds of thousands of drinks within the first five days of its launch.
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In Savvy Brand Deal, Charli D’Amelio Gets Signature Drink On Dunkin’ Donuts Menu
Charli D’Amelio's penchant for Dunkn’ Donuts coffee is well-documented on TikTok for her 80 million followers, where she regularly shares clips of herself indulging in a caffeine fix. And now, in a savvy brand move by the coffee and baked goods chain, Dunkin' is bringing D’Amelio’s signature drink order to its menu at storefronts nationwide: a Dunkin' cold brew with whole milk and three pumps of caramel swirl.
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