data

• If you know a teenager, there’s a 95% chance they use YouTube
• TikTok isn’t just challenging YouTube for views. It’s impacting Google search traffic, too.

  “In our studies, something like almost 40% of young people, when they’re looking for a place for lunch, they don’t go to Google Maps or Search. They go to TikTok or Instagram.”

  
• Online video ad spend is up 30% since the last quarter, and YouTube still leads to way

  The number of advertisers in the online video industry is up, as is the total spend, per MediaRadar. Ads on YouTube are leading the way.

  
• Brands are paying influencers nearly 100% more than pre-pandemic rates

  In the first six months of 2022, rates have already risen a further 45% on average.

  
• Podcasts are commanding a $23 CPM
• 200 million people are earning money from digital content creation
• Teens love Emma Chamberlain, according to biannual survey of American youth
• Rumored deal would store U.S. TikTok data on Oracle servers
• MrBeast Was 2021’s Top-Paid YouTuber. His Earnings? A Cool $54 Million.
• Facebook Gaming Is Scoring More Watch Time Than YouTube, Despite Having 100,000 Fewer Streamers
• Disney+ Is Dominating The Social Media Ad Game
• TikTok Is The Most Downloaded, Most Watched App In The United States (Report)