Branded Entertainment

• Chipotle’s TikTok #Boorito Halloween Campaign With DreaKnowsBest, The Stokes Twins Surpasses 2 Billion Views
• Insights: As Social Media Sites Fiddle Over Cannabis Creator Bans, Public Health Suffers

  Vaping of nicotine and contaminated cannabis cartridges has been tied to 27 deaths. But don't talk about it on social media; your account might get blocked or banned.

  
• Pentatonix Kicks Off Yearlong Brand Deal With RCA Electronics

  YouTube’s resident a cappella supergroup Pentatonix has just forged a year-long partnership with RCA as the electronics company kicks off promotion for its 100th anniversary. 

  
• Casey Neistat’s 368 Hits Stride With Brand Collabs, Including Ongoing Pact With Adobe

  Casey Neistat’s 368 was founded last April as a collaborative physical space in downtown Manhattan, where creators of every stripe could access resources -- including a state-of-the-art gaming station, a podcast studio, a kitchen for cooking content, and more -- and tap into networking opportunities with the goal of giving them the tools to take their careers to the next level.

  
• Glad Challenges YouTube Vet Grace Helbig To Create An Instagram-Worthy Dish While Offroading
• Kayla Itsines, Jeffree Star, Eugene Lee Yang Named Most Influential Influencers (Study)
• Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years
• MrBeast Drops Video Of Real Life, EA-Sponsored ‘Apex Legends’ Battle Starring 39 YouTubers Competing For $200,000
• Molly Burke Seeks To Reclaim A Traumatic Moment In Samsung Travel Series
• Insights: Snapchat’s Vertical Visual Pioneer Moves On To Directing
• UK Consumer Watchdog Is Monitoring Social Influencers Who May Be Failing To Disclose Paid Promotions
• How To Build And Engage A YouTube Community: 5 Tips Every Brand Can Learn From Toy And Entertainment Companies