Branded Entertainment

• To engage with collectors who are big spenders, Fanatics launched a slate of originals
• Chipotle’s TikTok #Boorito Halloween Campaign With DreaKnowsBest, The Stokes Twins Surpasses 2 Billion Views

  This Halloween, Chipotle got into the spooky spirit with its annual ‘Boorito’ promotion — with a little help from some buzzworthy TikTok stars.

  
• Insights: As Social Media Sites Fiddle Over Cannabis Creator Bans, Public Health Suffers

  Vaping of nicotine and contaminated cannabis cartridges has been tied to 27 deaths. But don't talk about it on social media; your account might get blocked or banned.

  
• Pentatonix Kicks Off Yearlong Brand Deal With RCA Electronics

  YouTube’s resident a cappella supergroup Pentatonix has just forged a year-long partnership with RCA as the electronics company kicks off promotion for its 100th anniversary. 

  
• Casey Neistat’s 368 Hits Stride With Brand Collabs, Including Ongoing Pact With Adobe
• Glad Challenges YouTube Vet Grace Helbig To Create An Instagram-Worthy Dish While Offroading
• Kayla Itsines, Jeffree Star, Eugene Lee Yang Named Most Influential Influencers (Study)
• Hardee’s Enlists Ryan ToysReview To Relaunch Kid’s Meal Business After 8 Years
• MrBeast Drops Video Of Real Life, EA-Sponsored ‘Apex Legends’ Battle Starring 39 YouTubers Competing For $200,000
• Molly Burke Seeks To Reclaim A Traumatic Moment In Samsung Travel Series
• Insights: Snapchat’s Vertical Visual Pioneer Moves On To Directing
• UK Consumer Watchdog Is Monitoring Social Influencers Who May Be Failing To Disclose Paid Promotions