Branded Entertainment

• Behind the Brand Deal: How Portal A Creates Compelling Branded Content With High-Profile Influencers
• Behind the Brand Deal: How ‘Best Fiends’ Influencer Marketing Took Over YouTube

  Best Fiends hit $100 million in lifetime revenue back in December 2017, just three years after its initial launch. Influencer marketing helped it get there.

  
• Behind The Brand Deal: Edelman’s Sybil Grieb

  When it comes to Influencer Marketing, it's all about honest metrics and maximizing that ROI.

  
• No “Bright Line” In Influencer Marketing No-Nos, Tubefilter And SAG-AFTRA FTC Panel Shows

  Influencer marketing may be one of the hottest trends in business, but the federal agency regulating it faces many challenges just keeping up.

  
• Behind The Brand Deal: Alyssa Manning Of Two Pillar Management
• Behind The Brand Deal: Dulce Candy
• Behind The Brand Deal: JeromeASF
• Are You Not Entertained?! 5 Ways To Make (Actually) Good Branded Content
• The Age Of Crossover Talent
• How Influencers Can Stay Out Of The Mud—Advice From Furious Pete
• The Future Of Advertising Is 360° Integration Campaigns. Here’s How To Think About Them.
• Executing Global Influencer Campaigns