Branded Entertainment

• It Takes More Than A Platform To Date Influencers
• 4 Tips On How Creators Can Work With Brands (From Someone Who Does It Thousands Of Times A Year)

  95% of branding professionals believe it is important for brands to engage with these digital influencers. Here are some tips on how to do it well.

  
• YouTube Adds New Tool To Help Creators Disclose Branded Videos

  YouTube has announced a tool that will let creators easily inform viewers about branded videos that feature paid promotions.

  
• 3 Common Misconceptions Around The FTC Guidelines, Online Video, And Disclosing Branded Content

  The FTC guidelines for disclosing branded content online can be confusing and cumbersome. Here are some misconceptions and how you can protect yourself.

  
• FameBit Expands Influencer Marketplace Platform, Moves Into Vine, Instagram, Twitter
• Yahoo, Chevrolet Team For Comedy Series ‘Going There With Ana Gasteyer’
• Condé Nast Ramps Up Branded Video Unit With Two New Executive Hires
• Vice Sports And Reebok Present ‘The Moment’ In 360 Degrees
• YouTube Dance Sensation D-trix Partners With Mountain Dew For Collaboration Contest
• AwesomenessTV, PBteen To Launch DIY Series With Host Meg DeAngelis
• Mashable Launches Mashable Studios, Hires Eric Korsh As Director
• FameBit Acquires Video Agency Refame, Crosses 450 Million Subscribers Mark