Branded Entertainment

• Believe Entertainment To Launch Studio Division Led By Former Yahoo Executive
• ‘Lizzie Bennet’ Creator Bernie Su, David Tochterman Launch Canvas Media Studios

  Bernie Su has teamed up with president of management/consulting firm Versatility Media David Tochterman to create Canvas Media Studios.

  
• Bill Gates’ Corbis Acquires Branded Media Agency Plaid Social Labs

  Corbis, founded by Bill Gates in 1989, purchased media agency Plaid Social Labs to offer clients more targeted branding opportunities with digital stars.

  
• Marriott Content Studio Announces Second Short Film ‘French Kiss’

  Marriott Content Studio has announced its newest project, a romantic mystery dubbed 'French Kiss,' will premiere on multiple platforms on May 19, 2015.

  
• YouTube Stars Participate In ‘Terminator’-Themed Campaign With Arnold Schwarzenegger At YouTube Space LA
• An Inside Look At The Latest Class Of Beachbody YouTubers Who Got Into Serious Shape
• YouTube Clarifies Its Branded Content Policy
• AwesomenessTV Adds Jim Deutch As Head Of Branded Entertainment
• Top 10 Savviest Brands On YouTube In 2014
• Toy Manufacturers Turn To (Very) Young YouTube Reviewers For Promotion
• What’s That Thumbnail? Mountain Dew Gets A ‘Call Of Duty’ Branded YouTube Takeover
• Portal A And Niche Partner Up To Make More Branded Entertainment