Branded Entertainment

• FameBit Acquires Video Agency Refame, Crosses 450 Million Subscribers Mark
• Believe Entertainment To Launch Studio Division Led By Former Yahoo Executive

  Believe Entertainment Group is launching a yet-unnamed digital production studio, helmed by new Executive Vice President and Head of Development Brian Hunt.

  
• ‘Lizzie Bennet’ Creator Bernie Su, David Tochterman Launch Canvas Media Studios

  Bernie Su has teamed up with president of management/consulting firm Versatility Media David Tochterman to create Canvas Media Studios.

  
• Bill Gates’ Corbis Acquires Branded Media Agency Plaid Social Labs

  Corbis, founded by Bill Gates in 1989, purchased media agency Plaid Social Labs to offer clients more targeted branding opportunities with digital stars.

  
• Marriott Content Studio Announces Second Short Film ‘French Kiss’
• YouTube Stars Participate In ‘Terminator’-Themed Campaign With Arnold Schwarzenegger At YouTube Space LA
• An Inside Look At The Latest Class Of Beachbody YouTubers Who Got Into Serious Shape
• YouTube Clarifies Its Branded Content Policy
• AwesomenessTV Adds Jim Deutch As Head Of Branded Entertainment
• Top 10 Savviest Brands On YouTube In 2014
• Toy Manufacturers Turn To (Very) Young YouTube Reviewers For Promotion
• What’s That Thumbnail? Mountain Dew Gets A ‘Call Of Duty’ Branded YouTube Takeover