beauty

• For Beauty Influencer Campaigns, YouTube Delivers
• With $4.8 Million In Palette Sales, Tati Beauty Teases Next Launch On Black Friday

  Shane Dawson and Jeffree Star aren’t the only YouTube creators who have a blockbuster makeup launch on their hands. Beauty OG Tati Westbrook, whose profile (and subscribership) skyrocketed in the wake of her friendship dissolution with James Charles earlier this year, has provided a window into the massive success of her first color launch — an eyeshadow palette dubbed Textured Neutrals Vol. 1 — while teasing that more products from her Tati Beauty brand are right around the corner.

  
• Here Is Every Item In Shane Dawson And Jeffree Star’s ‘Conspiracy Collection’

  After roughly a year of anticipation and hours of docuseries content -- including boundary-breaking glimpses into the machinations behind today’s makeup industry and countless emotionally-charged moments of both awe- and cringe-inducing vulnerability -- Shane Dawson and Jeffree Star’s Conspiracy Collection is here.

  
• Tati Westbrook Launches Makeup Brand, As YouTuber Palette Season Kicks Into High Gear

  It’s looking a lot like palette season here on YouTube.As holiday shopping is about to kick into full swing, several of the beauty community’s most popular -- and polarizing -- creators are slated to launch makeup palettes for their respective brands.

  
• Shane Dawson Could Make $5 Million On His ‘Conspiracy’-Themed Eyeshadow Palette, Jeffree Star Says
• James Charles Spills Savvy Brand Deal With Ole Henriksen — And Some Tea To Boot
• With ‘Fresh’ Lip Balm Collab, Ingrid Nilsen Wants Fans To “Really Own Who It Is That You Are”
• Prestige Beauty Brand Il Makiage Taps Carli Bybel For Galaxy-Themed Lip Collab
• The Dolan Twins Are Launching 2 Signature Scents Alongside Nascent Fragrance Brand ‘Wakeheart’
• Beauty Brand Il Makiage Re-Launches Website With Micro Influencers To Solve Makeup’s Ecommerce Conundrum
• Summer McKeen’s Maybelline Lip Gloss Collab Drops At Walmart
• Quibi Taps Tyra Banks For Docuseries Dissecting Global Beauty Standards