Il Makiage, a recently-relaunched direct-to-consumer beauty brand that is making influencers a key part of its vision, has announced a collaboration with YouTube star Carli Bybel, who counts 6.2 million subscribers.
Bybel, 28, is teaming with Il Makiage on a galaxy-themed line of lip products, per People, including three ultra-matte lipsticks, three waterproof lip liners, and three high-shine glosses. The products will be available in universal nude, pink, and red hues, and will launch on Aug. 8 — sold separately or in bundles, with prices ranging from $15 to $39.
“I would probably say I have like 600 lipsticks, which is insane,” Bybel told People. “I’ve been wanting to do this for so long. I knew my vision would come to life with Il Makiage. People launch lipsticks all the time. I wanted to do something different.”
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This isn’t Bybel’s first brand collab. In 2015, she teamed up with BH Cosmetics on an eyeshadow palette. The items will launch at 10 am on Il Makiage’s all-new website, which seeks to reimagine the online shopping experience for beauty products — a tough order given that many consumers want to see product textures and shades before they buy them. The site features a new try-before-you-buy option, a foundation-matching quiz, and tutorials by micro influencers so that shoppers can see how products perform. (Influencers receive up to a 25% cut of any sales clocked from their tutorials).
Bybel will unveil the products on her social channels — as well as a dedicated webpage — in coming days.
