Amazon

• Amazon Deployed $13 Billion On Content Last Year
• Former Amazon Studios, Hulu CFO Elaine Paul Joining Lyft In Same Role

  Elaine Paul, the former CFO and VP of finance for Amazon Studios, is exiting to join ride-sharing platform Lyft in the same role.

  
• Amazon Taps Digital Veteran Kelly Day To Oversee Prime Video Internationally

  Amazon has tapped digital video veteran Kelly Day -- most recently of ViacomCBS -- to serve as VP of Prime Video international, a newly-created role.

  
• TikTok Tries For TV Viewership With Amazon Fire Deal

  Fire TV users who download the TikTok app to their device will have to log in with their usual account, and will see their feeds appear onscreen, including the For You and Following tabs, plus a Discover page.

  
• Pocket.watch Builds On Its Multi-Million Dollar Onyx Family Portfolio
• ‘ACM Awards’ Becomes First Linear Awards Show To Go Digital In Exclusive Deal With Amazon
• Amazon Acquires Podcast Hosting And Ad Sales Company Art19
• Discovery/Warner Merger Makes Conglomerate With As Many As 150 Million Unique Viewers In U.S.
• Wondery Added As Launch Partner For Apple’s Upcoming Podcast Subscription Service
• At Inaugural NewFront, Amazon Reports 120 Million Monthly Viewers Of Ad-Supported Video Content
• This Week In Social Video: Super Bowl (Ad) Shuffle
• Kids’ Studio Pocket.watch Taps YouTube Icons Lilly Singh, Rosanna Pansino For 2021 Slate