The Deal Guy has struck a deal of his own.
The thrifty creator, whose real name is Matt Granite, has signed with WME. The Beverly Hills-based talent agency will represent the live shopping personality in all areas.
Granite is best known for his work on two platforms. On Amazon, The Deal Guy hosts daily live broadcasts in which he shares sales and savings with his audience. On YouTube, his on-demand videos reach nearly two million subscribers. He teaches his viewers how to navigate big-box stores like Costco, advises them on strategies they can use to get the most out of their fast food orders, and even shares the secrets of faster wifi. What can his subscribers do once they have more bandwidth? Well, they can watch more Deal Guy videos, of course.
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No matter what platform he’s on, Granite is driven by his devotion to scrimping and saving. “I’ve made it my lifelong mission to live a five-star life on a one-star budget,” he told Tubefilter back in March 2021. “I live and breathe bargains, and my Deal Guy YouTube channel is built to help fellow consumers go beyond a store’s fine print. You can live your entire life paying less than half price on almost any purchase. I help people find their inner frugality.”
In a statement, Granite noted that shoppable content is “a high priority for media companies in 2022.” YouTube has been enthusiastic in its support of live shopping, and it made that area a primary focus of its Brandcast presentation this year.
Now that he is aligned with WME, Granite will have more opportunities to “take the ‘The Deal Guy’ brand to the next level.” The agency plans to support its new signee by finding him brand partnerships while also helping him expand into fields like books and unscripted television.
In addition to WME, Granite will continue to work with longtime business partner Matthew Fawcus.
Photo credit: Kailee Mandel