advertising

• Will Snapchat’s New Ads Attract A Larger Creative Community?
• YouTube: We’ve Almost Sold Out Our Google Preferred Ad Inventory

  YouTube claims to have practically sold out its Google Preferred inventory six months after it launched the premium advertising category.

  
• Omnia Media, Channel Factory Partner For Branded YouTube Ad Initiative

  Content Labs is a new initiative is meant to be a “centralized approach to branded content creation and media buying."

  
• Jason Kilar’s Vessel Pitches To Advertisers, Preps Soft Launch

  The Wall Street Journal reported about Jason Kilar's Vessel, a startup that is pitching to advertisers and plans to offer exclusive windows.

  
• Tim & Eric’s GE Spot With Jeff Goldblum Strikes Gold On YouTube
• McDonalds, Apple, Pepsi Advised To Shift 10-25% Of TV Budgets Online
• Mondelez (AKA Kraft Foods) Agrees To Huge Upfront Deal With YouTube
• New Study Values YouTube At $40 Billion
• YouTube Appeals To Small Businesses With Directr Purchase
• Is YouTube’s Big Ad Campaign Struggling To Attract New Advertisers?
• Ad Agency’s Self-Aware Pre-Roll Ad Gets Watched 26% Of The Time
• World Cup Ads Already Up To 1.2 Billion Minutes Of YouTube Watch Time