Content Labs is a new initiative is meant to be a “centralized approach to branded content creation and media buying."
advertising
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YouTube: We’ve Almost Sold Out Our Google Preferred Ad Inventory
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Omnia Media, Channel Factory Partner For Branded YouTube Ad Initiative
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Jason Kilar’s Vessel Pitches To Advertisers, Preps Soft Launch
The Wall Street Journal reported about Jason Kilar's Vessel, a startup that is pitching to advertisers and plans to offer exclusive windows.
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Tim & Eric’s GE Spot With Jeff Goldblum Strikes Gold On YouTube
The new GE advertisement starring Jeff Goldblum and directed by Tim & Eric has received more than 1.5 million views on YouTube in a week.
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McDonalds, Apple, Pepsi Advised To Shift 10-25% Of TV Budgets Online
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Mondelez (AKA Kraft Foods) Agrees To Huge Upfront Deal With YouTube
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New Study Values YouTube At $40 Billion
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YouTube Appeals To Small Businesses With Directr Purchase
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Is YouTube’s Big Ad Campaign Struggling To Attract New Advertisers?
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Ad Agency’s Self-Aware Pre-Roll Ad Gets Watched 26% Of The Time
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World Cup Ads Already Up To 1.2 Billion Minutes Of YouTube Watch Time
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YouTube’s Next TV Ads To Feature Vice, ‘Epic Rap Battles Of History’
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